Which is stupid, if they wanted to do that, don't do this 'arthouse' shit, do this
Do an advert of a suave older gentleman, taking his younger girlfriend to a hotel whilst hitting on the maids there, and at checkout after nicking the toiletries and batteries in the room, his girlfriend pays as he loads the boot and warms up the jaaaag.
I asked myself the same thing. These faggots decided to just discard brand recognition that has built up over the last 100 years. An iconic brand tossed aside for some ugly gobbledegook
Comparing it to Gillette is underselling it. Check their replies. I'm not exaggerating when I say it looks like like their entire marketing department is having a schizoaffective episode. If an actual person started acting like this, I'd genuinely believe them capable of a murder-suicide.
The responses seem like they were made by a chat bot. Especially the repeated use of "Hello, thanks for the feedback! We’ll be sure to pass it onto the team. Best wishes."
Theyre looking for a new customer. First of all, the customers who remember the really good Jaguars are dying. Second of all, they're making it a fashion statement. This has been true, but I guess it makes this particularly obvious. The E-type was long-front because there was a giant inline engine in the bay. They don't make those now.
Thirdly, just market stuff. The market is now whoever has 800 or 1000 or more dollars a month and still thinks a Jaguar is a cool idea.
31.3k replies to 4.1k likes. Amazing. Boomers looking at this will be like, "Wow, this stuff really isn't popular," rather than seeing 10,000% approval. Elon really did help us out a lot.
Peak "Burgers?" commercial. Insane and deranged. People who look and act like this will never be able to afford, let alone maintain, nice cars. What a retarded virtue signal.
This dumb ugly shit isn't "brave" or artistic. If you want to be brave in advertising nowadays you gotta show a wholesome white family enjoying your product with no reference to buttfucking
To be fair Jaguar doesn’t even make cars anymore. They have a few SUVs. Also if I’m not mistaken they said they just weren’t going to sell a 2025 model year as they try to figure things out.
Jag did a good job reinventing themselves back in 2009. I got a XF after I saw it on Top Gear. The problem was as the market shifted what was contemporary luxury in ‘09 was in ‘19. Now Jag is on the back foot again much like Maserati or Lincoln where it’s always chasing what was. This ad was stupid but at least they didn’t do what Cadillac did which was just try to be Mercedes and BMW. Because no one wanted a tarted up Chevy with a name thats just letters and numbers with no meaning behind them.
The destruction of a 90 year strong brand for the sake of an agenda not everyone wants, and cozying up to NGOs 80% of the population absolutely hates. People will fight the ICE bans, and manufacturers are already suffering the consequences of putting all their eggs in the EV basket. Look at what's happening to Ford.
They should have kept the F-Type, made an evolution of it, and taken it GT3 racing. They ought to build a new version of the badass C-X75 hypercar from the Spectre movie, too.
Yeah, where's the fucking car? You're a CAR company, if there's no car to show then why the fuck waste money on an advert?!?
There's a school of thought in advertising that it's higher class to not show the product. Had a few friends in advertising that thought that way
Which is stupid, if they wanted to do that, don't do this 'arthouse' shit, do this
Do an advert of a suave older gentleman, taking his younger girlfriend to a hotel whilst hitting on the maids there, and at checkout after nicking the toiletries and batteries in the room, his girlfriend pays as he loads the boot and warms up the jaaaag.
Sales will be up 300%!!
This is an advert meant to win awards not sell products. They're usually completely nonsensical and artsy
Reminds of the 'how is this meant to sell burgers?' meme.
Wait, they have awards for advertising?
yes. But it's not based on which ads sell more. It's about artistic direction
They're not selling "cars" to people they're trying to convince the Jaguar brand is still worth buying. They're selling a long-dead image.
let me guess, they worked in the perfume industry
For advertising firms. Not sure what their main focus was but I dont think it was just for perfume. I know they did some electronic chain stores
Between the changed logo and no car in the ad, I was wondering "what the fuck is jaguar?"
I asked myself the same thing. These faggots decided to just discard brand recognition that has built up over the last 100 years. An iconic brand tossed aside for some ugly gobbledegook
Exactly. I could have seriously mistaken that for a clothing commercial.
It was that Atari console, obviously, back from the grave.
But what about coal black negroes?
Are they selling those?
They still haven't started making "good" cars again. They're slightly funnily shaped other cars.
Honestly, the people that buy them are foreign retards now. Who've always shown a penchant for things the rest of America finds ugly.
"Live Exuberant" - Parades the most dead inside child abuse afficionados you could ever find
Comparing it to Gillette is underselling it. Check their replies. I'm not exaggerating when I say it looks like like their entire marketing department is having a schizoaffective episode. If an actual person started acting like this, I'd genuinely believe them capable of a murder-suicide.
Jesus you weren't kidding.
The responses seem like they were made by a chat bot. Especially the repeated use of "Hello, thanks for the feedback! We’ll be sure to pass it onto the team. Best wishes."
One of their responses?
"Think of this as a declaration of intent."
SJWs always double down.
Horrible rebranding. They got rid of the old logo, changed the car insignia, and this ad is wtf
Well they're also apparently getting of their entire lineup and going full electric, so RIP.
Theyre looking for a new customer. First of all, the customers who remember the really good Jaguars are dying. Second of all, they're making it a fashion statement. This has been true, but I guess it makes this particularly obvious. The E-type was long-front because there was a giant inline engine in the bay. They don't make those now.
Thirdly, just market stuff. The market is now whoever has 800 or 1000 or more dollars a month and still thinks a Jaguar is a cool idea.
Jaguar. The luxury car company Jaguar? What is this experimental fashion show bs?
I thought they copied Zoolander
No kidding. Satire is only about a week ahead of reality these days
Heineken used to do this and it was amazing.
https://m.youtube.com/watch?v=Psqp-Me6ebs
And yes that is Jimmy Saville in the third one.
P&P ad is still my fav of that lot.
https://www.youtube.com/watch?v=BIrAmqWQ_DU
miller brewing company had an ad campaign where they made some tongue-in-cheek jokes. they were pretty fun.
31.3k replies to 4.1k likes. Amazing. Boomers looking at this will be like, "Wow, this stuff really isn't popular," rather than seeing 10,000% approval. Elon really did help us out a lot.
Boomers are too busy popping benzos, pain pills, and collecting social security.
And being execs at huge corporations. Don't forget that.
Peak "Burgers?" commercial. Insane and deranged. People who look and act like this will never be able to afford, let alone maintain, nice cars. What a retarded virtue signal.
A few replies down the thread @Jaguar says this:
https://x.com/Jaguar/status/1858886307805618413
As If I couldn't tell by the fact that they are going fully electric and attempting AI driven cars.
No one has even wanted one of their car for decades
... burgers?
Jaguar or Jagayare?
Razorfist had a better one, Faguar
Oh, that is better.
So this is where those Harkonnen refugees ended up.
This isn't even a funny add. To cleanse your mind with something funny, here :
This dumb ugly shit isn't "brave" or artistic. If you want to be brave in advertising nowadays you gotta show a wholesome white family enjoying your product with no reference to buttfucking
Owned by pajeets. Avoid.
If I didn't see the thread title or the last 2 seconds I could watch that ad a thousand times and not guess it was from Jaguar.
That should be a trend, cut off the last frames and show it to people and get them to guess what it's for.
Not surprised. Jaguar is owned by Tata Motors (Indian multinational company) and they've drunk deeply at Blackrock's DEI fountain.
It's like a glimpse into Hell
To be fair Jaguar doesn’t even make cars anymore. They have a few SUVs. Also if I’m not mistaken they said they just weren’t going to sell a 2025 model year as they try to figure things out.
Jag did a good job reinventing themselves back in 2009. I got a XF after I saw it on Top Gear. The problem was as the market shifted what was contemporary luxury in ‘09 was in ‘19. Now Jag is on the back foot again much like Maserati or Lincoln where it’s always chasing what was. This ad was stupid but at least they didn’t do what Cadillac did which was just try to be Mercedes and BMW. Because no one wanted a tarted up Chevy with a name thats just letters and numbers with no meaning behind them.
Is the commercial suppose to imply the rocks identify as a car?
It worked for SpongeBob.
"How will this help us sell cars?"
"Cars?"
They're copying something, all right.
The destruction of a 90 year strong brand for the sake of an agenda not everyone wants, and cozying up to NGOs 80% of the population absolutely hates. People will fight the ICE bans, and manufacturers are already suffering the consequences of putting all their eggs in the EV basket. Look at what's happening to Ford.
They should have kept the F-Type, made an evolution of it, and taken it GT3 racing. They ought to build a new version of the badass C-X75 hypercar from the Spectre movie, too.
This was supposed to be a joke, not a guideline.
yeah, but they're technically targeting their core demographic; people with more money than good sense.
They do not have any good sense either.
my point, lol
This answers all your questions-
the head of brand strategy at jaguar:
https://x.com/suffragent_/status/1859232907962806482
What kind of freakshow is that lmao
Fags everywhere I look, except who’s around me.
Jaguar is attempting to appeal to the Communist government of the UK.
Another brand competing for that elusive degenerate market. They don't buy anything but pharma and porn! Stop it!
Make ads sane again.
Jokeguar