Anheuser Busch CEO wants you to stop hurting families
(fortune.com)
Comments (48)
sorted by:
Making fun of consumers didn't work out too well. Now they are going to try and guilt them
"Why won't these woke assholes replace all our previous customers? The plan was perfect!"
I have a hard time taking executives seriously nowadays, it seems like everyone is either born into it or sleeps and metoos their way to the top.
Yeah, the only thing you have to do is stfu and make a decent product. If you want browny points then champion generic stuff that everyone likes. Some alcohol addiction charity. No drunk driving. No drinking during pregnancy.
Stills baffles me how much of the universal truths of running a business people used to have back in the day have been thrown out.
Sex sells.....out the windows.
No politics....in the garbage
Hire based on skills/merit......shot from a cannon
Respect your customers.......LOL
and on and on.
Executives are generally insulated from the consequences of their actions.
What a stupid, retarded faggot. If anyone is hurting his employees, it’s him, for letting dumb ass decisions be made which hurt sales. Or is he such a little bitch that he can’t accept responsibility for his incompetence?
"I realized I fucked up and will pay myself only a salary of $100k this year. The rest of my millions will go to the rest of our employees".
If ever...
Eh getting beat up on is part of the reason he's getting paid so much. If you are salaried, you insist on getting paid it even if you fuck up. That's just how life works. It's not his fault that AB hired a retard for CEO. It is his fault that he is the retard. But he still gets paid. It's AB's job to fire him.
Only executives I know of that took a pay cut were Iwata and Miyamoto for the lead balloon known as the Wii U.
"Muh hard working families" is the attitude of someone that truly believes they are entitled to your money. You see this all the time with HORRIBLE VIDEO GAMES. But it's not the boycotters hurting "muh hard workers and their families," it's the dumbasses that put them in the situation by pissing off most of the consumers, like you, Mr. CEO.
Those customers are permanently gone.
They know that. My forecast is that they'll double and triple down on Woke now.
This. Calling it a boycott at this point is misleading. Nobody is withholding buying Bud Light until the CEO does the right thing. Everyone moved on, tried other beers, and realized they are better. They broke the habit. You can't get them back. Congratulations.
i'm pretty sure the pallet of bud light at my walmart hasn't changed in the last month since i went to shop
Take a sharpie to them and start checking.
Perhaps that was the play from the beginning. An excuse. Dylan Mulvaney was just rippin off the bandaid as they court new consumers to replace the ones who are probably honestly dying.
Elected officials import a new electorate. Why wouldn't businesspeople import new customers?
If that was the plan they wouldn't have made tangible efforts to win them back.
Its one thing to put out sad little press released to appear like you are sorry. Its another to put out major ad campaigns where cases of beer are literally free.
They wouldn't have done that if they were trying to lose people.
What if they wanted to win back customers but realized it's not happening?
It's just an idle thought anyways. If they go the direction of continuing to be woke, then maybe there's something to it.
That's certainly possible, but then it wouldn't have been the plan from the beginning.
I truly think that everyone beyond the retarded woman who involved them in this simply thought it would be a nothingburger for a single news cycle, maybe get a small uptick in sales, then move on. Like all their other "Pride" things.
Everything since has been a panic of trying to win back their customers while knowing they can't walk back anything they did, because doing so would kill their ESG and sponserships with major events. So they are chasing two birds and catching none, and are finally at the stage of begging here.
And certainly don’t hire marketing execs who look down on your customers
Listen, those families can work for companies not supporting the maiming and sexual exploitation of kids.
Which right now range from Waffle House to being a miner.
I--uh...hmmmm... *nervously pulls on collar*
https://archive.ph/YPg0S
Stop ignoring who your actual customers are. That lesson goes across the board but definitely with things like comic books, Star Wars, gaming, etc.
He's got the money, why doesn't he just pay his employees instead of trying to guilt trip people into buying shitty transy beer
Take one for the team, Mr CEO
Your piss-water hurts families more than any of us ever will.
How about you start first? Quit supporting this ideology that is explicitly anti-family?
Anheuser-Busch CEO Brendan Whitworth should stop touching kids.
Without stating the obvious about their recent antics, what a fucking stupid thing to say when everyone was literally big mad that Anheuser-Busch, the 'merica beer company was brought by a Belgian company over a decade ago. I still remember and hell I still know people to this day that won't go back to AB beers, and it was one of the reasons how Yuengling found a foothold as far down as where I live in Georgia. Yuengling was a two cases at an Ingles or a package store beer and 2008-2009 came around and boom it's stocked at every Kroger.
What a fucking stupid ass thing to say from a bunch of stupid ass cowards who keep digging themselves deeper.
Oh btw, $15 off $16 Bud Light tallboys at Kroger via their cashback. Guess they're hoping they can throw money at the problem until it blows over. It's moving as far as I can tell but at that price I expected to be flying off the shelves but no, it only made a dent.
Cashback is still really annoying even if it's giving away the product for free. Especially for a consumable like beer
Why the fuck is this important to the story? This is the same meme about "How can you tell if someone is vegan/trans/doing gymfit?
Answer: they will tell you.
You stop first, Lord Fuckwitt.
YOU started this fight, buddy.
no
choose one, fuckwit
Apparently "sorry " is too much.
a very sly blow kommissar...
They ruined it and they can cry. They chose to be political and now if they do what's required to grift me back into buying le product, it would cause a counter boycott from the Rule 16s on an institutional level.
They don't sell time machines so, yknow, too bad. Everything ends at some point. A lot more will end than some brand, some beer megacoorporation, some czar's child. It's sad but its basically determined by game logic and its by design. In the end it's Rule 16's rule-sixteening Rule 16's with the lives of normal people seen as tools and animal collateral.
Idk, that might convince some rubes here. If Ray Epps was just an honest ex-Marine doing his God-given duty to protest then I suppose Bud Light can be right in George Washington's bosom as well
Good, I assume you sacked yourself then? No?
Hopefully they all quit and get jobs are better breweries.
Hahaha. Aside from the whole spitting in the face of their core consumer group thing, this is rich coming from a guy who works for a company that makes domestic violence in a can.
Oh no Mr. Whitworth I feel so badly
If the employees are any good they'll find work soon enough, likely at Bud Light's competitors as they ramp up production to meet their newfound sales boost.
Article Paywalled?
''Not hiring Sir Womanface to do adds with costom made tranny cans of beer'' is not an unrealistic standart of respect for a beer company.
There would have been the excuse of a diversity-hire forming a cabal within the company and getting this through in a sneaky way, but it was not a single mistake. It was a campaing.
That they didn't immediately figure this was a total PR disaster was their downfall.
Fuck him and fuck AB InBev.