That's certainly possible, but then it wouldn't have been the plan from the beginning.

I truly think that everyone beyond the retarded woman who involved them in this simply thought it would be a nothingburger for a single news cycle, maybe get a small uptick in sales, then move on. Like all their other "Pride" things.

Everything since has been a panic of trying to win back their customers while knowing they can't walk back anything they did, because doing so would kill their ESG and sponserships with major events. So they are chasing two birds and catching none, and are finally at the stage of begging here.