People do not want to enjoy their beer with a debate.
Well good luck selling Bud Light. With anything but a homogeneous crowd of woke sheep or I guess sitting around by yourself, buying a Bud Light comes with a debate included as standard.
The real irony of that statement is that all they had to do was put out a statement distancing themselves from the dumb cunt they wrongly put the brand under, apologize, and go back to their earlier successful marketing campaign.
That's it. This could have been handled in a single day. I'm not sure if it is sheer fucking hubris or total ineptitude but watching them destroy their business over a refusal to apologize is absurd.
There's a scene in Moneyball where the coach isn't coaching the team the way the GM wants, and the GM asks him why. And the coach replies something like "because when I get fired from this job I need the rest of the league to know I'm not a crazy person."
All the employees of the PR department need to make it clear they're still on board with all this stuff in order to stay employable.
And if we're being honest, they probably also know the right has a very short memory when it comes to stuff like this. So there's probably more than a little bit of "playing for time" going on.
It's funny that the thing that makes it unique is the fact that bud light is anything but. It's trivial for someone to find another brand that's virtually identical and then they have no reason to ever go back. Bud light isn't simply being boycotted, they're being abandoned.
And if we're being honest, they probably also know the right has a very short memory when it comes to stuff like this. So there's probably more than a little bit of "playing for time" going on.
the whole debacle has been pretty unusually memorable, though. I cant imagine anyone picking a can in a year's time asking themselves "why did I quit buying those already?"
Much in the same way that many normies were brainwashed into Leftist ideas over the years through constant social pressure and antagonism, so, too, can the old drinkers of Bud be coerced by their friends to drop it and never touch it again. "Watch out, Mickey's got a Bud, he'll be after your dick next!" "Hey guys, check out Eddie chugging the tranny beer, do you think he's practicing for something?"
No one will want to be associated with the Gay Brand now, and the unexpectedly huge backlash and market loss proves that even beer-drinking normies are repulsed and that reputation won't just go away with some advertisements. If that marketing lady isn't given a very public and embarrassing firing and AB doesn't drop this PR gibberish, they will never, ever recover.
None of that will help them, because the same "Accusation on Page 1, Retraction on Page 7" problem also applies against the Woke.
All your buddies won't have seen the apology and at least one will still call you a fag for drinking it while you sputter like a fag trying to explain "uh ackshually they apologized and uhm uh..." as he laughs at you.
So even if they groveled back with one, the damage will not go away and those customers are already hooked on their new generational beer.
they're committing one of the great internet mistakes: when something negative about you goes viral, shut up and wait for it to blow over. all they have to do is keep playing bland Bud light ads like they normally do, as well as not promote insulting caricatures. But no. They keep putting themselves back in the spotlight and perpetuating the controversy.
I honestly don't know how all this backlash against Bud Light was so effective.
Of course I don't mean backlash against the trannification of what used to be a decent country. That's pretty normal. What isn't normal is how successful it was in punishing them for trying to advance globohomo.
Other companies caught pushing erosive and derisive politics all seem to putter out. Target, Starbucks, Gillette... Coke even had "be less white" for crying out loud. But none of them seem to have suffered as much as Anheuser-Busch and I'd love to know why, as a case model for how to organize pushing back against others.
It's because their product is so utterly unnecessary.
It's light beer. You don't drink it because it tastes good, none of it tastes good. Dunno about Bud but Busch light is cornbread flavored water. You drink it because it's cheap and you can drink it all afternoon. People were already making their decisions on Bud vs Busch vs Natty based on which case was cheaper per can. There's no loyalty there.
It's entire brand was "Because you knew someone who used to drink it" which is even more outrageous to throw away. You can't buy marketing as good as that, but you can sure as hell sell it for a penny
Especially as most of those someones were your dad, which means it required generational build up to reach that level and is nearly impossible to get back in any of these marketing people's lifetime.
You don't drink it because it tastes good, none of it tastes good...You drink it because it's cheap and you can drink it all afternoon.
Why would you want to drink something that tastes like crap all afternoon? I'll either take a strong mixed drink like a mai tai and ride the buzz or take something like sangria for a lightly alcoholic fruit punch you can drink all day. If I want beer, I'll get something German or a quality microbrew.
The difference is in those other scenarios the higher up responsible for the campaign never did public interviews trashing their entire product userbase.
The can for a tranny was bad but it was their reaction and response that caused so many people to get upset. Everyone knew they were drinking swill but now they learned they are drinking swill made by assholes who are ruining the country that they are also claiming to represent.
I think it's because it's in a lot of case a social activity and perhaps more so it's so easily replaceable. No one knows if you use Gillette products generally. Go out and want a soda? You don't really get a ton of choice most of the time. Dr. Pepper I guess. Want a beer? Pretty much any drinking establishment you see is going to have multiple varieties of pisswater and even multiple varieties of light pisswater. Then you sit and drink it with other people.
You know, as far as I'm aware, the Dr. Pepper/7-Up brand is the only major soda brand that doesn't pull shit like this. I avoid Coke, I avoid Pepsi. Honestly I just stick to store brand sodas because goddamn they're all getting too pricy.
Their market is men who either don't have enough money for a higher quality product or don't care what they are drinking.
By associating with faggotry the company awakened the consciousness of both groups. Now there is a cost associated with bud light other than the bad taste and empty calories.
The exact men who are their market have the most negative association with faggorty.
It doesn't seem like they realize how far this has gone. I played golf with two of my high school buddies who I see once every few years.
Neither of them follow politics at all. We bought some beers at the turn and they both made comments about Bud Light being for fags lol
And anytime the subject comes up on YouTube, the comments are an endless stream of roasts about the trans shit.
A few months of "yeehaw" commercials isn't going to do a damn thing at this point. Their only way back is to go full anti-woke, but that'll never happen.
“Beer is about relaxation,” Chief Executive Michel Doukeris said in an interview. “People do not want to enjoy their beer with a debate. They want beer to be simple, beer to be for everyone and beer to be enjoyable as they share it with family and friends.”
Doukeris said consumers want the company to focus its marketing on things that appeal widely, such as the National Football League, music and helping military families. “We continue to learn and we continue to move forward with the main activities we know that work everywhere,” he added.
Unbelievable.
In the wake of the Bud Light episode, AB InBev’s share of the total U.S. beer market has fallen by 5.2 percentage points to 36.9% in the second quarter, Doukeris said. Two-thirds of that loss is from Bud Light but other brands such as Budweiser have taken a hit from the consumer boycott, too.
The company has accelerated production of new Bud Light ads that are heavy on themes of football and country music. The company told distributors that it would buy back unsold cases of beer that go past their expiration date.
I've never, ever seen such a large company utterly refuse to acknowledge what is happening to it. This is totally unique from a marketing perspective.
And naturally they are even DEFENDING IT:
Distributors for years had hoped to see a fresh Bud Light campaign that would better appeal to younger consumers, said Jenn Litz-Kirk, executive editor of Beer Business Daily. The summer campaign at the very least represents a commitment to the brand after the Mulvaney incident, she said.
The current ad campaign promoting Bud Light that began in late June portrays a sunnier image. It’s an extension of the “Easy to Drink, Easy to Enjoy” theme Bud Light introduced during the Super Bowl. This month the company is staging the Bud Light Backyard Tour, a series of free concerts in Nashville, Oklahoma City, and other locations.
Boy do I hope those 'free concerts' get fucking trashed.
Boy do I hope those 'free concerts' get fucking trashed.
If they can find acts to fill out those venues. Being associated with Bud Light still has pretty strong connotations right now, and I could only see desperate or foolish bands wanting to take the risk.
It's gotten so bad that I have to assume that these insulated globohomo diversity hires in marketing, CxO positions, and on the board genuinely don't see what they've done that's wrong.
"Oh, they didn't like that ad/endorsement? Well all we need to do is find a new ad/endorsement that they like and everything will go back to the way it was."
It'll fail, 100%. I just hope that no marketingnose manages to convince a company that authentically wants to appeal to the kind of Americans that just want a beer to pass with friends "Oh Bud Light tried that and failed, abandon that ship" cause you know kikery won't concede even an inch from its failure, every loss is tried to spin into a win, that's how antisemetism works and they want it to work on everything.
"They want beer to be simple, beer to be for everyone and beer to be enjoyable as they share it with family and friends.” - literally who gives a shit about "beer being for everyone"? How fucking retarded do you have to be to be pushing another Inclusivity Inc. message after all of this? It's mind-blowing, this absolutely impenetrable cognitive dissonance
That in itself is pretty rich. It's moral busybodies attempting to beat you into ideological submission. Debate is the last thing they want because debate means actually defending and explaining your ideals
To call this a disaster is almost underselling it. Bud light sales have cratered; It's gotten kicked out of the top-ten beers being sold in America. Someone did a before and after map of regions and what brand of beers are being sold, and Bud Light has been literally wiped from the map.
Not as damning as I thought. It was based off of hashtag polling on twitter. Which, y'know... it's twitter. ...on the other hand, it's twitter. Who knows?
There can be no enjoyment of of Butt Light. Analheiser Butch has found the bottom, and aimed for the middle of it... Nobody wants trysty tankards of Trannie Times, of any sort...
It was the #1 brand in the country, and the bitch actually said "it's a dying brand we need to revive," and fucking KILLS the brand.
Women Doctors, amirite?
Legit. Bud light is the "I don't know what to order" beer.
Well good luck selling Bud Light. With anything but a homogeneous crowd of woke sheep or I guess sitting around by yourself, buying a Bud Light comes with a debate included as standard.
The real irony of that statement is that all they had to do was put out a statement distancing themselves from the dumb cunt they wrongly put the brand under, apologize, and go back to their earlier successful marketing campaign.
That's it. This could have been handled in a single day. I'm not sure if it is sheer fucking hubris or total ineptitude but watching them destroy their business over a refusal to apologize is absurd.
There's a scene in Moneyball where the coach isn't coaching the team the way the GM wants, and the GM asks him why. And the coach replies something like "because when I get fired from this job I need the rest of the league to know I'm not a crazy person."
All the employees of the PR department need to make it clear they're still on board with all this stuff in order to stay employable.
And if we're being honest, they probably also know the right has a very short memory when it comes to stuff like this. So there's probably more than a little bit of "playing for time" going on.
You started buying Gilette again already? Come on man.
Am I wrong? How long did people stop watching football?
This Bud Lite thing is fairly unique in terms of how long it's stuck.
There's nothing you can do to get between certain people and SPORTSBALL entertainment.
If there was another league they could've watched, it might've worked. Beer is an easy boycott, just grab the other brand of swill.
It's funny that the thing that makes it unique is the fact that bud light is anything but. It's trivial for someone to find another brand that's virtually identical and then they have no reason to ever go back. Bud light isn't simply being boycotted, they're being abandoned.
the whole debacle has been pretty unusually memorable, though. I cant imagine anyone picking a can in a year's time asking themselves "why did I quit buying those already?"
don't call him a cunt, that's an insult to cunts
He's talking about the woman VP.
Like Jillete, but now we have the council of the grill so that's nice
Much in the same way that many normies were brainwashed into Leftist ideas over the years through constant social pressure and antagonism, so, too, can the old drinkers of Bud be coerced by their friends to drop it and never touch it again. "Watch out, Mickey's got a Bud, he'll be after your dick next!" "Hey guys, check out Eddie chugging the tranny beer, do you think he's practicing for something?"
No one will want to be associated with the Gay Brand now, and the unexpectedly huge backlash and market loss proves that even beer-drinking normies are repulsed and that reputation won't just go away with some advertisements. If that marketing lady isn't given a very public and embarrassing firing and AB doesn't drop this PR gibberish, they will never, ever recover.
Consequences are for Whites, she'll reconvene with her Tribe as soon as her name leaves the News
None of that will help them, because the same "Accusation on Page 1, Retraction on Page 7" problem also applies against the Woke.
All your buddies won't have seen the apology and at least one will still call you a fag for drinking it while you sputter like a fag trying to explain "uh ackshually they apologized and uhm uh..." as he laughs at you.
So even if they groveled back with one, the damage will not go away and those customers are already hooked on their new generational beer.
they're committing one of the great internet mistakes: when something negative about you goes viral, shut up and wait for it to blow over. all they have to do is keep playing bland Bud light ads like they normally do, as well as not promote insulting caricatures. But no. They keep putting themselves back in the spotlight and perpetuating the controversy.
I honestly don't know how all this backlash against Bud Light was so effective.
Of course I don't mean backlash against the trannification of what used to be a decent country. That's pretty normal. What isn't normal is how successful it was in punishing them for trying to advance globohomo.
Other companies caught pushing erosive and derisive politics all seem to putter out. Target, Starbucks, Gillette... Coke even had "be less white" for crying out loud. But none of them seem to have suffered as much as Anheuser-Busch and I'd love to know why, as a case model for how to organize pushing back against others.
It's because their product is so utterly unnecessary.
It's light beer. You don't drink it because it tastes good, none of it tastes good. Dunno about Bud but Busch light is cornbread flavored water. You drink it because it's cheap and you can drink it all afternoon. People were already making their decisions on Bud vs Busch vs Natty based on which case was cheaper per can. There's no loyalty there.
It's entire brand was "Because you knew someone who used to drink it" which is even more outrageous to throw away. You can't buy marketing as good as that, but you can sure as hell sell it for a penny
Especially as most of those someones were your dad, which means it required generational build up to reach that level and is nearly impossible to get back in any of these marketing people's lifetime.
Why would you want to drink something that tastes like crap all afternoon? I'll either take a strong mixed drink like a mai tai and ride the buzz or take something like sangria for a lightly alcoholic fruit punch you can drink all day. If I want beer, I'll get something German or a quality microbrew.
Life's too short for cheap booze.
You don't "get" tailgating, do you?
The difference is in those other scenarios the higher up responsible for the campaign never did public interviews trashing their entire product userbase.
The can for a tranny was bad but it was their reaction and response that caused so many people to get upset. Everyone knew they were drinking swill but now they learned they are drinking swill made by assholes who are ruining the country that they are also claiming to represent.
You can't do that to your userbase.
I think it's because it's in a lot of case a social activity and perhaps more so it's so easily replaceable. No one knows if you use Gillette products generally. Go out and want a soda? You don't really get a ton of choice most of the time. Dr. Pepper I guess. Want a beer? Pretty much any drinking establishment you see is going to have multiple varieties of pisswater and even multiple varieties of light pisswater. Then you sit and drink it with other people.
You know, as far as I'm aware, the Dr. Pepper/7-Up brand is the only major soda brand that doesn't pull shit like this. I avoid Coke, I avoid Pepsi. Honestly I just stick to store brand sodas because goddamn they're all getting too pricy.
Their market is men who either don't have enough money for a higher quality product or don't care what they are drinking.
By associating with faggotry the company awakened the consciousness of both groups. Now there is a cost associated with bud light other than the bad taste and empty calories.
The exact men who are their market have the most negative association with faggorty.
Whoops.
It doesn't seem like they realize how far this has gone. I played golf with two of my high school buddies who I see once every few years.
Neither of them follow politics at all. We bought some beers at the turn and they both made comments about Bud Light being for fags lol
And anytime the subject comes up on YouTube, the comments are an endless stream of roasts about the trans shit.
A few months of "yeehaw" commercials isn't going to do a damn thing at this point. Their only way back is to go full anti-woke, but that'll never happen.
Still not condemning perverts. Not that I ever drank it before, or would if they did.
Just condemn perverts. It shouldn't be that hard.
They are 2 months late to appologize for tranny degeneracy.
Go bankrupt, retards.
Unbelievable.
I've never, ever seen such a large company utterly refuse to acknowledge what is happening to it. This is totally unique from a marketing perspective.
And naturally they are even DEFENDING IT:
Boy do I hope those 'free concerts' get fucking trashed.
If they can find acts to fill out those venues. Being associated with Bud Light still has pretty strong connotations right now, and I could only see desperate or foolish bands wanting to take the risk.
It's gotten so bad that I have to assume that these insulated globohomo diversity hires in marketing, CxO positions, and on the board genuinely don't see what they've done that's wrong.
"Oh, they didn't like that ad/endorsement? Well all we need to do is find a new ad/endorsement that they like and everything will go back to the way it was."
It'll fail, 100%. I just hope that no marketingnose manages to convince a company that authentically wants to appeal to the kind of Americans that just want a beer to pass with friends "Oh Bud Light tried that and failed, abandon that ship" cause you know kikery won't concede even an inch from its failure, every loss is tried to spin into a win, that's how antisemetism works and they want it to work on everything.
"They want beer to be simple, beer to be for everyone and beer to be enjoyable as they share it with family and friends.” - literally who gives a shit about "beer being for everyone"? How fucking retarded do you have to be to be pushing another Inclusivity Inc. message after all of this? It's mind-blowing, this absolutely impenetrable cognitive dissonance
That in itself is pretty rich. It's moral busybodies attempting to beat you into ideological submission. Debate is the last thing they want because debate means actually defending and explaining your ideals
The Machine has determined the correct solution for you, cease your debate and listen to the box in your house.
They can't afford to.
To call this a disaster is almost underselling it. Bud light sales have cratered; It's gotten kicked out of the top-ten beers being sold in America. Someone did a before and after map of regions and what brand of beers are being sold, and Bud Light has been literally wiped from the map.
Can't say I miss them.
if ya have that map I'd love to see.
Finally tracked it down.
Not as damning as I thought. It was based off of hashtag polling on twitter. Which, y'know... it's twitter. ...on the other hand, it's twitter. Who knows?
Egads! How ever will I dull my senses, plummet my testosterone levels to those of a liberal arts professor and grow a pair of man-tits now?
There can be no enjoyment of of Butt Light. Analheiser Butch has found the bottom, and aimed for the middle of it... Nobody wants trysty tankards of Trannie Times, of any sort...
So it's political when they're winning, not political when they're not winning. Makes about as much sense as saying the Boer song isn't racist.
you're not a beer.
"Debate"... while tranny stuff is literally the top debate topic in the country in the last few years lol.
beer is not "for everyone"