It's because their product is so utterly unnecessary.
It's light beer. You don't drink it because it tastes good, none of it tastes good. Dunno about Bud but Busch light is cornbread flavored water. You drink it because it's cheap and you can drink it all afternoon. People were already making their decisions on Bud vs Busch vs Natty based on which case was cheaper per can. There's no loyalty there.
It's entire brand was "Because you knew someone who used to drink it" which is even more outrageous to throw away. You can't buy marketing as good as that, but you can sure as hell sell it for a penny
Especially as most of those someones were your dad, which means it required generational build up to reach that level and is nearly impossible to get back in any of these marketing people's lifetime.
You don't drink it because it tastes good, none of it tastes good...You drink it because it's cheap and you can drink it all afternoon.
Why would you want to drink something that tastes like crap all afternoon? I'll either take a strong mixed drink like a mai tai and ride the buzz or take something like sangria for a lightly alcoholic fruit punch you can drink all day. If I want beer, I'll get something German or a quality microbrew.
It's because their product is so utterly unnecessary.
It's light beer. You don't drink it because it tastes good, none of it tastes good. Dunno about Bud but Busch light is cornbread flavored water. You drink it because it's cheap and you can drink it all afternoon. People were already making their decisions on Bud vs Busch vs Natty based on which case was cheaper per can. There's no loyalty there.
It's entire brand was "Because you knew someone who used to drink it" which is even more outrageous to throw away. You can't buy marketing as good as that, but you can sure as hell sell it for a penny
Especially as most of those someones were your dad, which means it required generational build up to reach that level and is nearly impossible to get back in any of these marketing people's lifetime.
Why would you want to drink something that tastes like crap all afternoon? I'll either take a strong mixed drink like a mai tai and ride the buzz or take something like sangria for a lightly alcoholic fruit punch you can drink all day. If I want beer, I'll get something German or a quality microbrew.
Life's too short for cheap booze.
You don't "get" tailgating, do you?