I honestly don't know how all this backlash against Bud Light was so effective.
Of course I don't mean backlash against the trannification of what used to be a decent country. That's pretty normal. What isn't normal is how successful it was in punishing them for trying to advance globohomo.
Other companies caught pushing erosive and derisive politics all seem to putter out. Target, Starbucks, Gillette... Coke even had "be less white" for crying out loud. But none of them seem to have suffered as much as Anheuser-Busch and I'd love to know why, as a case model for how to organize pushing back against others.
It's because their product is so utterly unnecessary.
It's light beer. You don't drink it because it tastes good, none of it tastes good. Dunno about Bud but Busch light is cornbread flavored water. You drink it because it's cheap and you can drink it all afternoon. People were already making their decisions on Bud vs Busch vs Natty based on which case was cheaper per can. There's no loyalty there.
It's entire brand was "Because you knew someone who used to drink it" which is even more outrageous to throw away. You can't buy marketing as good as that, but you can sure as hell sell it for a penny
Especially as most of those someones were your dad, which means it required generational build up to reach that level and is nearly impossible to get back in any of these marketing people's lifetime.
You don't drink it because it tastes good, none of it tastes good...You drink it because it's cheap and you can drink it all afternoon.
Why would you want to drink something that tastes like crap all afternoon? I'll either take a strong mixed drink like a mai tai and ride the buzz or take something like sangria for a lightly alcoholic fruit punch you can drink all day. If I want beer, I'll get something German or a quality microbrew.
The difference is in those other scenarios the higher up responsible for the campaign never did public interviews trashing their entire product userbase.
The can for a tranny was bad but it was their reaction and response that caused so many people to get upset. Everyone knew they were drinking swill but now they learned they are drinking swill made by assholes who are ruining the country that they are also claiming to represent.
I think it's because it's in a lot of case a social activity and perhaps more so it's so easily replaceable. No one knows if you use Gillette products generally. Go out and want a soda? You don't really get a ton of choice most of the time. Dr. Pepper I guess. Want a beer? Pretty much any drinking establishment you see is going to have multiple varieties of pisswater and even multiple varieties of light pisswater. Then you sit and drink it with other people.
You know, as far as I'm aware, the Dr. Pepper/7-Up brand is the only major soda brand that doesn't pull shit like this. I avoid Coke, I avoid Pepsi. Honestly I just stick to store brand sodas because goddamn they're all getting too pricy.
I honestly don't know how all this backlash against Bud Light was so effective.
Of course I don't mean backlash against the trannification of what used to be a decent country. That's pretty normal. What isn't normal is how successful it was in punishing them for trying to advance globohomo.
Other companies caught pushing erosive and derisive politics all seem to putter out. Target, Starbucks, Gillette... Coke even had "be less white" for crying out loud. But none of them seem to have suffered as much as Anheuser-Busch and I'd love to know why, as a case model for how to organize pushing back against others.
It's because their product is so utterly unnecessary.
It's light beer. You don't drink it because it tastes good, none of it tastes good. Dunno about Bud but Busch light is cornbread flavored water. You drink it because it's cheap and you can drink it all afternoon. People were already making their decisions on Bud vs Busch vs Natty based on which case was cheaper per can. There's no loyalty there.
It's entire brand was "Because you knew someone who used to drink it" which is even more outrageous to throw away. You can't buy marketing as good as that, but you can sure as hell sell it for a penny
Especially as most of those someones were your dad, which means it required generational build up to reach that level and is nearly impossible to get back in any of these marketing people's lifetime.
Why would you want to drink something that tastes like crap all afternoon? I'll either take a strong mixed drink like a mai tai and ride the buzz or take something like sangria for a lightly alcoholic fruit punch you can drink all day. If I want beer, I'll get something German or a quality microbrew.
Life's too short for cheap booze.
You don't "get" tailgating, do you?
The difference is in those other scenarios the higher up responsible for the campaign never did public interviews trashing their entire product userbase.
The can for a tranny was bad but it was their reaction and response that caused so many people to get upset. Everyone knew they were drinking swill but now they learned they are drinking swill made by assholes who are ruining the country that they are also claiming to represent.
You can't do that to your userbase.
I think it's because it's in a lot of case a social activity and perhaps more so it's so easily replaceable. No one knows if you use Gillette products generally. Go out and want a soda? You don't really get a ton of choice most of the time. Dr. Pepper I guess. Want a beer? Pretty much any drinking establishment you see is going to have multiple varieties of pisswater and even multiple varieties of light pisswater. Then you sit and drink it with other people.
You know, as far as I'm aware, the Dr. Pepper/7-Up brand is the only major soda brand that doesn't pull shit like this. I avoid Coke, I avoid Pepsi. Honestly I just stick to store brand sodas because goddamn they're all getting too pricy.