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43
Bud Light Continues Their PR Disaster: “People do not want to enjoy their beer with a debate. They want beer to be simple, beer to be for everyone and beer to be enjoyable as they share it with family and friends.” (hotair.com)
posted 2 years ago by TerpenoidTester 2 years ago by TerpenoidTester +43 / -0
Bud Light's plan to win back customers is a no-brainer
Stick to beer
hotair.com
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▲ 37 ▼
– TerpenoidTester [S] 37 points 2 years ago +37 / -0

The real irony of that statement is that all they had to do was put out a statement distancing themselves from the dumb cunt they wrongly put the brand under, apologize, and go back to their earlier successful marketing campaign.

That's it. This could have been handled in a single day. I'm not sure if it is sheer fucking hubris or total ineptitude but watching them destroy their business over a refusal to apologize is absurd.

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▲ 8 ▼
– lgbtqwtfbbq 8 points 2 years ago +8 / -0

There's a scene in Moneyball where the coach isn't coaching the team the way the GM wants, and the GM asks him why. And the coach replies something like "because when I get fired from this job I need the rest of the league to know I'm not a crazy person."

All the employees of the PR department need to make it clear they're still on board with all this stuff in order to stay employable.

And if we're being honest, they probably also know the right has a very short memory when it comes to stuff like this. So there's probably more than a little bit of "playing for time" going on.

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▲ 11 ▼
– Careless_Ejaculator 11 points 2 years ago +11 / -0

the right has a very short memory

You started buying Gilette again already? Come on man.

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▲ 5 ▼
– lgbtqwtfbbq 5 points 2 years ago +5 / -0

Am I wrong? How long did people stop watching football?

This Bud Lite thing is fairly unique in terms of how long it's stuck.

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▲ 7 ▼
– Careless_Ejaculator 7 points 2 years ago +7 / -0

There's nothing you can do to get between certain people and SPORTSBALL entertainment.

If there was another league they could've watched, it might've worked. Beer is an easy boycott, just grab the other brand of swill.

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▲ 3 ▼
– IfThatIsWhatYouThunk 3 points 2 years ago +3 / -0

It's funny that the thing that makes it unique is the fact that bud light is anything but. It's trivial for someone to find another brand that's virtually identical and then they have no reason to ever go back. Bud light isn't simply being boycotted, they're being abandoned.

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▲ 3 ▼
– mikhalych 3 points 2 years ago +3 / -0

And if we're being honest, they probably also know the right has a very short memory when it comes to stuff like this. So there's probably more than a little bit of "playing for time" going on.

the whole debacle has been pretty unusually memorable, though. I cant imagine anyone picking a can in a year's time asking themselves "why did I quit buying those already?"

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▲ 6 ▼
– ApparentlyImAHeretic 6 points 2 years ago +6 / -0

don't call him a cunt, that's an insult to cunts

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▲ 15 ▼
– Norenia 15 points 2 years ago +15 / -0

him

He's talking about the woman VP.

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▲ 2 ▼
– Oppressinator 2 points 2 years ago +2 / -0

Like Jillete, but now we have the council of the grill so that's nice

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