On one hand, I appreciate filth like this being so 2 dimensional about their dumbassery. It makes it way more simple to read an article and notice 2 lines in that it’s gonna be hot garbage.
On the other hand, these “journalists” still have stable jobs and push brainwashing far left propaganda with zero accountability
I stopped subscribing to gaming magazines when every issue or every other issue was an article about women in gaming/importance of women in gaming/sob story about abuse online for women
I still remember when the oh so great grifter Anita came on the scene and I first read about her in a gaming magazine. Back in the day I just shrugged and didn't care(usual fluff piece and muh my soggy knees and harassment). That was before GG, god was I naive.
If only you knew back then that old-school misogyny of the hardcore variety that all these feminist grifters complained about in their hissy-fits induced fever deliriums would be the saving grace of the gaming industry.
Hold up, are they actually trying to say that the Spider-Cuck 2 issues were just about pride flags and people aren't criticizing it for the story (which they ABSOLUTELY are)?
... telepathically forcing the people that work there to start a harassment campaign against someone for the crime of checks notes
... knowing they exist, and telling others which games they worked on. Something that is on their very website, a single click away.
Gosh, those gumbler gorps sure do some evil stuff huh? But enough about them, we should probably go back to eating those live kittens and bathing in their blood.
The only real takeaway from this is that it's working, and it needs to be looked into more to find more of the honeyed infant types out there to expose them too.
One of SBI employees said "we're not interested in tokenism."
So, basically, minus the rest of the screed, let me translate:
"We would never push for race changes or narrative changes to just make a fool of a character, we push race changes and narrative changes for The Message."
It's a really insidious slight of hand, where they deny what they're doing, and then bury the lede and admit to everything they're accused of, but, it's "(D)ifferent" for some stupid woke or sociological buzzword-laden reason.
As much as I hate it, language manipulation is like an art form for the Left. The ability to make malicious sentiment behind a slew of words that have slowly had their meanings changed over time.
I'm not going to give the left more credit than I need to.
They are not masters of language manipulation. They have created their own words which have parallel meanings to people in "The Cult" and no one really understands them but they're used as a cudgel to silence heretics.
Trust me, I've been deep down the rabbit hole in my time. I'd spend 2 hours reading a dense postmodernist article and think myself crazy because NOTHING I had just read made any sense... then I'd get in to class and everyone would have such great clarity, but they would also say a whole bunch without saying anything.
They're just parroting things. They're not listening to you or considering your perspective.
If there are no more races to change, or characters to queer, they are out of a sweet, easy ass consuting job. So it simultanously IS but is NOT those things.
It takes serious thought and intense research to figure out how and who to race/queer/age swap! Only a specialized operation like SBI, staffed with well-trained PhD, lived experienced, representative experts can handle such delicate maneuvers.
Until the industry is more willing to openly discuss development processes, the lack of transparency will continue to be used as a straw man for bad-faith arguments that characterize DEI as an imposition by nefarious, unseen forces rather than an effort to cultivate a more accurate reflection of the world around us.
Groups like the World Economic Forum, Blackrock and Vanguard are all out in the open. They're also very honest about what they're doing and their goals too. No "unseen forces" necessary, when they so proudly operate out in the open.
Sweet Baby Inc. Doesn’t Do What Some Gamers Think It Does
Correct, because normies don't realise it's a dumpsterfire causing significant problems with games these days and various groups are now scrambling to cover for them as this article does.
Let the doublespeak start. Watch how they flip back and forth.
Sweet Baby Inc. is not the largest narrative design company in the games industry.
This is an appeal for SBI because they are an underdog.
Nor is it solely responsible for the characters and stories in recent high-profile releases like Alan Wake 2, God of War Ragnarok, and Suicide Squad: Kill the Justice League.
Because all underdogs have also done multiple high-profile releases. 😒
And according to them they are not exclusively to blame for those flops.
They can’t imagine that the work I did on Spider-Man was story work versus adding pride flags, you know?”.
But they also totally did more story work on them than they added pride flags. Like that deaf vandalizer in a superhero game.
The games industry has had its fair share of struggles lately, from massive layoffs to wildly expensive games like Suicide Squad falling short of expectations.
Again the article skirts around a problem and any common denominators just for it to claim.
According to the loudest members of the Sweet Baby Inc. Detected Discord, the company is directly responsible for those failures—not the studios that employed them in the first place—because of the content Sweet Baby allegedly “forces” into games.
The content SBI brags about working on was totally under SBI's "guidance".
Industry figures have had to deny allegations that SBI comes in and completely changes their games.
SBI's own website claims they come in and change games to diversify them. And what started this new run is SBI's management encouraging studio staff to scare HR into hiring them.
So I guess SBI also has a superposition on being an industry figure? Whatever it takes not to be to blame I guess. 🤷
Late last month, one of the company’s consultants discovered a Steam group dedicated to “detecting” games that Sweet Baby Inc. has worked on. The purpose? To encourage people to avoid those games
Just like the Left claimed we should avoid Hogwarts.
an October 2023 KiwiFarms post shares similar sentiments, stating that the company’s involvement in Remedy’s award-winning 2023 action game Alan Wake 2 was “possibly one of the biggest scandals in gaming history.”.
I have to be honest, I didn't know the protagonist in Alan Wake wasn't Alan Wake but some blackwashed NPC until now. "Biggest scandal" is a bit overblown.
I was booted from the space, likely because I identified myself as a Kotaku journalist.
Ahh yes, her journalism like an article on allowing her to dress you. What Kotaku merchandise to buy. How Elden Ring's clothes are leading fashion. And how she tortures Warfare 3 players in-between repeating the news that studios announced to everyone.
I really doubt that was the reason she got banned as well, specially seeing how she can't ask them for their opinion on why she she was kicked within five hours on account of not being a journalist and being banned from contacting them. 😒
"People can’t imagine that we might do anything else but DEI" ... "For us, that generally means that we might be asked to look at a story if there’s a character in it who is marginalized in certain way, and [the studio] wants us to connect them with a consultant who can bring a little bit of authenticity"
They are not DEI, they just exclusively work on marginalized characters. It's a different word, so it doesn't count!
Also I love how they brought a man in to explain it for us, in case you didn't believe the women. 🤣
The conversation around Sweet Baby Inc. has ignited a fundamentally misinformed, GamerGate-esque firestorm. Its employees have faced rampant harassment as a direct result.
I can feel the misinformation in this article.
And that's all the further I made it before I just didn't care anymore.
can these assholes name one game that did better and exceeded sales predictions by utilizing this service?? a game that is beloved by gamers that will be remembered for decades to come?
but i guess these assholes dont look at it that way.. as long as they have their garbage ass self inserts and out of place ugly ass characters, its a win.
I can guarantee that 100% of the games companies they worked with got a bunch of ESG funding and the C-levels got millions in bonuses as their cut.
That's the win here. Fat stacks of cash for management.
And you might not like games being destroyed on the altar of undeserved wealth, grift and corruption, but you're not in management so no one cares what you think.
They are pretty clear on the front page of their official website sweetbabyinc.com what they do. I don’t need this rag or any other garbage journalist telling me otherwise, it can be taken straight from the horses mouth.
Ah, there we go, I was wondering when the "journalists" would start running defense for their friends.
On one hand, I appreciate filth like this being so 2 dimensional about their dumbassery. It makes it way more simple to read an article and notice 2 lines in that it’s gonna be hot garbage.
On the other hand, these “journalists” still have stable jobs and push brainwashing far left propaganda with zero accountability
I have their pike ready so they can join VICE in the Vivian art!
Please Kotaku, die off around August, it'll be sweet if we can celebrate a decade of GG with your demise.
What comes next?
"gamers against sweet baby are the problem and must be purged"
“Toxic gamers continue to harass beloved Sweet Baby Inc.”
That didn't happen.
And if it did, it wasn't that bad.
And if it was, that's not a big deal.
And if it is, that's not my fault.
And if it was, I didn't mean it.
And if I did, you deserved it.
Why not supporting Sweet Baby Inc. makes you a racist sexist
I feel old. I can remember when gaming sites reported on what games were coming out and reviewed the games based on gameplay
I stopped subscribing to gaming magazines when every issue or every other issue was an article about women in gaming/importance of women in gaming/sob story about abuse online for women
I still remember when the oh so great grifter Anita came on the scene and I first read about her in a gaming magazine. Back in the day I just shrugged and didn't care(usual fluff piece and muh my soggy knees and harassment). That was before GG, god was I naive.
Same here. When I first saw a “women in gaming” article I said that’s nice and moved on. Boy was I naive
If only you knew back then that old-school misogyny of the hardcore variety that all these feminist grifters complained about in their hissy-fits induced fever deliriums would be the saving grace of the gaming industry.
Bring back male chauvinism.
Hold up, are they actually trying to say that the Spider-Cuck 2 issues were just about pride flags and people aren't criticizing it for the story (which they ABSOLUTELY are)?
Fridge.
"Stop looking into it. We know better than you!"
Yeah, we struck a nerve by checks notes
... telepathically forcing the people that work there to start a harassment campaign against someone for the crime of checks notes
... knowing they exist, and telling others which games they worked on. Something that is on their very website, a single click away.
Gosh, those gumbler gorps sure do some evil stuff huh? But enough about them, we should probably go back to eating those live kittens and bathing in their blood.
The only real takeaway from this is that it's working, and it needs to be looked into more to find more of the honeyed infant types out there to expose them too.
All you need from this article:
One of SBI employees said "we're not interested in tokenism."
So, basically, minus the rest of the screed, let me translate:
"We would never push for race changes or narrative changes to just make a fool of a character, we push race changes and narrative changes for The Message."
It's a really insidious slight of hand, where they deny what they're doing, and then bury the lede and admit to everything they're accused of, but, it's "(D)ifferent" for some stupid woke or sociological buzzword-laden reason.
As much as I hate it, language manipulation is like an art form for the Left. The ability to make malicious sentiment behind a slew of words that have slowly had their meanings changed over time.
Like racist, toxic, bigot, etc.
I'm not going to give the left more credit than I need to.
They are not masters of language manipulation. They have created their own words which have parallel meanings to people in "The Cult" and no one really understands them but they're used as a cudgel to silence heretics.
Trust me, I've been deep down the rabbit hole in my time. I'd spend 2 hours reading a dense postmodernist article and think myself crazy because NOTHING I had just read made any sense... then I'd get in to class and everyone would have such great clarity, but they would also say a whole bunch without saying anything.
They're just parroting things. They're not listening to you or considering your perspective.
If there are no more races to change, or characters to queer, they are out of a sweet, easy ass consuting job. So it simultanously IS but is NOT those things.
It takes serious thought and intense research to figure out how and who to race/queer/age swap! Only a specialized operation like SBI, staffed with well-trained PhD, lived experienced, representative experts can handle such delicate maneuvers.
"Put a chick in it, make it gay and lame"
How's that for a PhD thesis? I've got the best PhD thesis folks, you wouldn't believe it.
Yes they do, and so do you.
Maybe Dev will put it in a thumbnail, I've seen him wander around the Reddit.
Groups like the World Economic Forum, Blackrock and Vanguard are all out in the open. They're also very honest about what they're doing and their goals too. No "unseen forces" necessary, when they so proudly operate out in the open.
Correct, because normies don't realise it's a dumpsterfire causing significant problems with games these days and various groups are now scrambling to cover for them as this article does.
Let the doublespeak start. Watch how they flip back and forth.
This is an appeal for SBI because they are an underdog.
Because all underdogs have also done multiple high-profile releases. 😒
And according to them they are not exclusively to blame for those flops.
But they also totally did more story work on them than they added pride flags. Like that deaf vandalizer in a superhero game.
Again the article skirts around a problem and any common denominators just for it to claim.
The content SBI brags about working on was totally under SBI's "guidance".
SBI's own website claims they come in and change games to diversify them. And what started this new run is SBI's management encouraging studio staff to scare HR into hiring them.
So I guess SBI also has a superposition on being an industry figure? Whatever it takes not to be to blame I guess. 🤷
Just like the Left claimed we should avoid Hogwarts.
I have to be honest, I didn't know the protagonist in Alan Wake wasn't Alan Wake but some blackwashed NPC until now. "Biggest scandal" is a bit overblown.
Ahh yes, her journalism like an article on allowing her to dress you. What Kotaku merchandise to buy. How Elden Ring's clothes are leading fashion. And how she tortures Warfare 3 players in-between repeating the news that studios announced to everyone.
I really doubt that was the reason she got banned as well, specially seeing how she can't ask them for their opinion on why she she was kicked within five hours on account of not being a journalist and being banned from contacting them. 😒
They are not DEI, they just exclusively work on marginalized characters. It's a different word, so it doesn't count!
Also I love how they brought a man in to explain it for us, in case you didn't believe the women. 🤣
And that's all the further I made it before I just didn't care anymore.
I think we all know that the next blurb they're going to vomit out is:
"OK, they're doing X and here's why it's a good thing".
It dosen't suggest game devs shoves homo trans black females everywhere they do not belong?
It dosen't suggest Intersectional White People Bad as narrative elements for games?
Oh wait, it does exactly that.
Also, how weird that the usualy suspects run to the defense of an allegedly nothing-burger consultant firm that does ''nothing''.
Kotaku got the steam group Shoah'd
https://steamcommunity.com/groups/sweetbabyinc-detected/discussions/0/4298194451989526462/
can these assholes name one game that did better and exceeded sales predictions by utilizing this service?? a game that is beloved by gamers that will be remembered for decades to come?
but i guess these assholes dont look at it that way.. as long as they have their garbage ass self inserts and out of place ugly ass characters, its a win.
I can guarantee that 100% of the games companies they worked with got a bunch of ESG funding and the C-levels got millions in bonuses as their cut.
That's the win here. Fat stacks of cash for management.
And you might not like games being destroyed on the altar of undeserved wealth, grift and corruption, but you're not in management so no one cares what you think.
Gamers died nearly a decade past, Kotaku. You can't kill them again, even if this feels a lot like old times.
They are pretty clear on the front page of their official website sweetbabyinc.com what they do. I don’t need this rag or any other garbage journalist telling me otherwise, it can be taken straight from the horses mouth.