Let the doublespeak start. Watch how they flip back and forth.

Sweet Baby Inc. is not the largest narrative design company in the games industry.

This is an appeal for SBI because they are an underdog.

Nor is it solely responsible for the characters and stories in recent high-profile releases like Alan Wake 2, God of War Ragnarok, and Suicide Squad: Kill the Justice League.

Because all underdogs have also done multiple high-profile releases. 😒

And according to them they are not exclusively to blame for those flops.

They can’t imagine that the work I did on Spider-Man was story work versus adding pride flags, you know?”.

But they also totally did more story work on them than they added pride flags. Like that deaf vandalizer in a superhero game.

The games industry has had its fair share of struggles lately, from massive layoffs to wildly expensive games like Suicide Squad falling short of expectations.

Again the article skirts around a problem and any common denominators just for it to claim.

According to the loudest members of the Sweet Baby Inc. Detected Discord, the company is directly responsible for those failures—not the studios that employed them in the first place—because of the content Sweet Baby allegedly “forces” into games.

The content SBI brags about working on was totally under SBI's "guidance".

Industry figures have had to deny allegations that SBI comes in and completely changes their games.

SBI's own website claims they come in and change games to diversify them. And what started this new run is SBI's management encouraging studio staff to scare HR into hiring them.

So I guess SBI also has a superposition on being an industry figure? Whatever it takes not to be to blame I guess. 🤷

Late last month, one of the company’s consultants discovered a Steam group dedicated to “detecting” games that Sweet Baby Inc. has worked on. The purpose? To encourage people to avoid those games

Just like the Left claimed we should avoid Hogwarts.

an October 2023 KiwiFarms post shares similar sentiments, stating that the company’s involvement in Remedy’s award-winning 2023 action game Alan Wake 2 was “possibly one of the biggest scandals in gaming history.”.

I have to be honest, I didn't know the protagonist in Alan Wake wasn't Alan Wake but some blackwashed NPC until now. "Biggest scandal" is a bit overblown.

I was booted from the space, likely because I identified myself as a Kotaku journalist.

Ahh yes, her journalism like an article on allowing her to dress you. What Kotaku merchandise to buy. How Elden Ring's clothes are leading fashion. And how she tortures Warfare 3 players in-between repeating the news that studios announced to everyone.

I really doubt that was the reason she got banned as well, specially seeing how she can't ask them for their opinion on why she she was kicked within five hours on account of not being a journalist and being banned from contacting them. 😒

"People can’t imagine that we might do anything else but DEI" ... "For us, that generally means that we might be asked to look at a story if there’s a character in it who is marginalized in certain way, and [the studio] wants us to connect them with a consultant who can bring a little bit of authenticity"

They are not DEI, they just exclusively work on marginalized characters. It's a different word, so it doesn't count!

Also I love how they brought a man in to explain it for us, in case you didn't believe the women. 🤣

The conversation around Sweet Baby Inc. has ignited a fundamentally misinformed, GamerGate-esque firestorm. Its employees have faced rampant harassment as a direct result. I can feel the misinformation in this article.

And that's all the further I made it before I just didn't care anymore.