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95
Black Rifle Coffee Company has officially lost 94.76% of stock value, apparently spurning the only people buying your product doesn’t work. (twitter.com)
posted 88 days ago by Ahaus667 88 days ago by Ahaus667 +95 / -0
55 comments share
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Comments (55)
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▲ 64 ▼
– SocraticMethod1 64 points 88 days ago +64 / -0

Just look at how Crowder dropped them hard for what they did to Kyle. You can't be pro 2A then refuse to be behind the clearest case of self defence ever.

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▲ 45 ▼
– simian 45 points 88 days ago +45 / -0

“But he crossed state lines!” I loved how liberals repeated this and if you asked them to explain WTF that had to do with anything they’d just stammer and call you MAGA.

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▲ 48 ▼
– current_horror 48 points 88 days ago +48 / -0

These people don't believe in national borders lol

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▲ 33 ▼
– LauriThorne 33 points 88 days ago +33 / -0

It's a stupid line, made even more stupid by the fact that while Kyle traveled the whole 15 minutes from his home in Illinois to Kenosha, the rifle was already in Kenosha so their point is double moot.

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▲ 11 ▼
– TheOutlaw 11 points 88 days ago +11 / -0

The funny thing is he probably would have been cooked had this happened in Illinois. As it happened he lucked out big time with the judge he got. Dude should have been playing the lottery.

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▲ 10 ▼
– Sneak_King 10 points 87 days ago +10 / -0

Dude used V.A.T.S. three times in one evening. Lotto ticket would've just been greedy at that point.

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▲ 3 ▼
– brimshae 3 points 87 days ago +3 / -0

Dude used V.A.T.S. three times in one evening

https://fallout.fandom.com/wiki/Grim_Reaper%27s_Sprint_(Fallout_3)

"Killing a target in V.A.T.S. restores all AP upon exiting V.A.T.S."

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▲ 2 ▼
– Sneak_King 2 points 87 days ago +2 / -0

Last one wasn't a kill. Nothing left for the lottery ticket. :/

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▲ 6 ▼
– TheKidsAreAltRight 6 points 86 days ago +6 / -0

No, that retard then went on to testify so badly "against" Kyle that the prosecutor face-palmed at what was said. Staying alive was possibly the worst thing Gaige did.

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▲ 2 ▼
– brimshae 2 points 86 days ago +2 / -0

Probably for the better or he might've ended up shooting the guy who jump kicked him in the head (who deserved it too, but....), and that would've ended poorly for him.

He wouldn't have had the AP refill.

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▲ 24 ▼
– I_Miss_Imp 24 points 88 days ago +24 / -0

Never mind the fact that they apparently don’t give a shit about national country lines. “Immigrants coming over whenever is perfectly OK. No one is Illegal rrrreeeee!!!”

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▲ 16 ▼
– Tricky_Dick 16 points 88 days ago +16 / -0

The "state lines" nonsense laid bare just how NPCish people are. Most Americans cross state lines at least occasionally and plenty of people live in areas where it's a twice daily occurrence. Despite all that people STILL mindlessly bleated about state lines as if it was remotely meaningful or relevant.

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▲ 4 ▼
– Maskurbator 4 points 87 days ago +4 / -0

They get told something is relevant and endlessly repeat it. They also think that the more something is said, the truer it is. Honestly, leftoids have so much in common with dindus.

"He crossed state lines!"x50

"I dindus nuffin man!" x50

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▲ 2 ▼
– Ricky_CIA 2 points 87 days ago +2 / -0

To be a good leftist you have to be a master of doublethink. Being able to hold two contradictory ideas in your head at the same time is a core part of their retarded faggot secular cult.

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▲ 9 ▼
– FromTheShadows 9 points 88 days ago +9 / -0

Funny how they have no problems with people bussing across multiple state lines to burn, loot, and murder in cities they've never set foot in before.

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▲ 21 ▼
– Shadys_Back 21 points 87 days ago +21 / -0

Don't forget, Kyle didn't say a word about them. A picture of Kyle wearing a BRCC t-shirt emerged online and BRCC ran to Twitter to denounce him. The media didn't even give them any grief about it because it would be ridiculous. Plenty of people wear branded t-shirts every day; the brands can't control who wears their promotional merch. But BRCC ran to social media to dump on Kyle as if he was presumed guilty. Fuck BRCC!

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▲ 5 ▼
– USB2Sucks 5 points 87 days ago +5 / -0

What were the religions on the guys he killed again?

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▲ 4 ▼
– Shadys_Back 4 points 87 days ago +4 / -0

All tiny hats!

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▲ 5 ▼
– PhomasTaine 5 points 87 days ago +5 / -0

I know of conservatives who I'm friendly with but still buy brcc, certain sects of generations are absolutely trapped in their respective technological grasps, sadly.

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▲ 1 ▼
– brimshae 1 point 87 days ago +1 / -0

I'ma shill for a minute and tell you to point your friends this way: https://stockingmillcoffee.com/

The DFAC blend is somehow both good and accurate to the name.

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▲ 41 ▼
– theaustrianpainter 41 points 88 days ago +41 / -0

Owned by a jew.

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▲ 28 ▼
– TotalTrannyDeath2 28 points 88 days ago +28 / -0

Founded by the CIA. Redundant, I know.

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▲ 2 ▼
– USB2Sucks 2 points 87 days ago +2 / -0

TotalTrannydeath2 isn't that what theaustrianpainter already said?

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▲ 2 ▼
– TotalTrannyDeath2 2 points 87 days ago +2 / -0

It is. That's why I said it was redundant to say.

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▲ 2 ▼
– SparkMandrill83 2 points 87 days ago +2 / -0

Didn't even need to check, we can tell by their actions

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▲ 1 ▼
– CanticleFlugelhorn 1 point 87 days ago +1 / -0

Turns out shapeshifters shift shape.

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▲ 33 ▼
– cccpneveragain 33 points 88 days ago +33 / -0

All they ever had to do is present as super pro America and liberty and sell coffee. No further opinions are required or needed. The grifters just cannot help themselves.

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▲ 25 ▼
– current_horror 25 points 88 days ago +25 / -0

It reeks of bad advice from feminist marketing.

"The biggest untapped market is everyone who doesn't buy your product because they hate you. You should abandon your existing customers in an effort to expand via people who never buy anything."

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▲ 12 ▼
– HallucinatoryBeing 12 points 88 days ago +12 / -0

Starbucks already locked down the women and tranny market for diabetes-in-a-cup, and even they're struggling with the emergence of drive-through joints like Dutch Bros.

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▲ 5 ▼
– KingLion7 5 points 88 days ago +5 / -0

The drive through coffee companies are better.

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▲ 7 ▼
– LauriThorne 7 points 88 days ago +7 / -0

Better and significantly cheaper. Who wants to sit in a Starbucks?

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▲ 3 ▼
– undecidedmask2 3 points 87 days ago +3 / -0

Not even for a coffee, at this point these women get 900 calorie milkshakes at 8 AN and wonder why they feel awful.

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▲ 3 ▼
– DresdenFirefighter1 3 points 87 days ago +3 / -0

It's kinda like ben and Jerry's. All they had to do is shut the fuck up and make ice cream, but they couldn't help themselves.

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▲ 2 ▼
– deleted 2 points 86 days ago +2 / -0
▲ 29 ▼
– SarcasticRidley 29 points 88 days ago +29 / -0

After what they did to Rittenhouse, good.

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▲ 29 ▼
– Tricky_Dick 29 points 88 days ago +29 / -0

All these "coffee companies" have going for them is the marketing. Screw up the marketing and it all goes to hell. The same guys who start gimmick coffee companies would be starting pressure washing or car detailing businesses in another life.

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▲ 26 ▼
– SR388-SAX 26 points 88 days ago +26 / -0

It is unfathomable to me that an online coffee company could have an IPO evaluation at three quarters of a billion dollars.

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▲ 10 ▼
– ThunderSizzle 10 points 87 days ago +10 / -0

Worst part is they probably but all their coffee from Costco, taint it a bit, and then rebag it at 300% markup.

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▲ 1 ▼
– Ricky_CIA 1 point 87 days ago +1 / -0

100% that's what they do. There are giant "B2B" coffee distributors that specialize in doing private label and white label coffee like Zoey, Coffeedesk, and Kofio where they'll package it with your brand.

It's the reason these fuckwit companies charge 1.5-2x more than whole bean coffee from a grocery store, there are 2-3 more middle men taking a cut and everyone wants a healthy profit margin.

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▲ 5 ▼
– Grumman 5 points 87 days ago +5 / -0

This is the actual answer to what happened here. Looking at their 2025 financials they're still making money, but they were clearly ridiculously overvalued during the IPO.

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▲ 2 ▼
– brimshae 2 points 87 days ago +2 / -0

Not even one run by a couple of CIA-involved dudes?

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▲ 2 ▼
– SR388-SAX 2 points 87 days ago +2 / -0

Well no, that seems to be pretty standard.

Launder a shitload of money to your assets through massively overvalued IPOs.

That said, who was buying this shit? Oh, that's right -- our retirement accounts.

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▲ 21 ▼
– blyat56 21 points 88 days ago +21 / -0

Being incredibly fucking gay destroys company, shocker

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▲ 12 ▼
– Ricky_CIA 12 points 88 days ago +12 / -0

They're leftie fuckwits LARPing as conservatives. Fitting that they're based in Utah.

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▲ 10 ▼
– Alpha-Kil0 10 points 88 days ago +10 / -0

Two of their big executives also gave shitpots of money to the Clinton Foundation...

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▲ 8 ▼
– ScallionPancake 8 points 88 days ago +8 / -0

Black nigger coffee company

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▲ 4 ▼
– OBRIENMUSTSUFFER 4 points 87 days ago +4 / -0

Blacked Rifle Coffee.

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▲ 6 ▼
– BuckGerbil 6 points 88 days ago +6 / -0

It's also trying to distance itself from some of its new customers

Mission accomplished apparently. I'm sure all of those new customers are long gone. I might have to go shoot some of my guns that they think I shouldn't own in celebration. Maybe I will buy some brcc products off the clearance rack to use for targets.

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▲ 4 ▼
– Jack 4 points 88 days ago +4 / -0

Fiscal Year 2025 (ended Dec 31, 2025): $398.263 million in net revenue (commonly rounded to $398.3 million or ~$398M)

Fiscal Year 2024 (ended Dec 31, 2024): $391.490 million in net revenue (commonly rounded to $391.5 million or ~$391M)

I'm sure the carpetbagger founders are doing quite alright. I honestly have no idea who is buying their coffee at this point.

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▲ 2 ▼
– Ricky_CIA 2 points 87 days ago +2 / -0

It's so dumb, I just looked and they charge $80 for 5 pounds of their retardedly named coffee roasts, with shipping not included.

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▲ 2 ▼
– ThunderSizzle 2 points 87 days ago +2 / -0

My FIL. But I doubt he drinks enough for that much money 😂

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▲ 3 ▼
– bloodguard 3 points 87 days ago +3 / -0

Another hot bean water company goes woke then crashes and burns.

Shame.

Well, not really. Fuck hot bean water.

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▲ 1 ▼
– Ricky_CIA 1 point 87 days ago +1 / -0

They didn't go woke, they were woke faggots from the start. They just let the mask slip.

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▲ 2 ▼
– deleted 2 points 86 days ago +2 / -0
▲ 2 ▼
– SophiesBoyfriend 2 points 87 days ago +2 / -0

After disavowing Kyle @rittenhouse2a in 2020, being glowingly profiled by the New York Times in 2021 where they further disavowed their conservative/right wing constituency, Black Rifle IPO'd in 2022 at a price of $17.50 per share, reflecting an implied valuation of $767,000,000.

They got paid almost $1bn for betraying their customers

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