Apple's Crush ad: https://www.youtube.com/watch?v=ntjkwIXWtrc
Samsung's Simple Response, Uncrush : https://www.youtube.com/watch?v=6eqDLa-nSwg
Comments (36)
sorted by:
I find the ad distasteful simply because of everything that got destroyed. I'm beyond disgusted at the wasteful and disposable nature of modernity, and their attempt to impress me with the complexity and advancement of their technology only ends up repulsing me instead.
That's largely what the post is about. There was some outcry from people over the apple ad for the same reason (more or less). Evidently Samsung decided to capitalize on the mistake.
gotta hand it to samsung for the simplicity of their response. subtly artistic with a huge megadose of hope.
It's amazing how the the second-largest company in the world is a glorified toy company. Toys for adults with too much money, but toys nonetheless.
It's not surprising when you realize that absolutely everything today is set up for 'short term pleasure seeking'.
Apply those 4 words to every issue to find the true root cause.
I'll boil it down to two: dopamine hit.
Jungle high
Spoiler: Samsung destroyed a bunch of shit for their ad too. Did you think they somehow snuck onto the same set and used the leftovers? These two companies are exactly the same and the commercials are just their demons and robots attempting to manipulate you.
That isn't a given. You don't need to smash a functioning arcade machine to get some wood scraps as a prop. You don't need to waste an entire artist's set if all you need is the lid off a can of house paint. The guitar is the only thing that has to be what it looks like, and roughing up a $50 guitar is a long way from the excess of the Apple ad.
agreed.
Corporation gonna corporation, but at least samsung knows how to convey a message competently.
besides, we all know there's only one company that makes a phone that could double as tank armor, and that's nokia
I used to love Apple products. There was a certain level of quality and reliability I expected and was never disappointed. In recent years, that has fallen by the wayside while prices continue to skyrocket.
Now I just use their shit because Google and Microsoft aren't exactly better.
This Apple ad shows just how far they've fallen. They used to aim primarily at creative professionals; now it's 'oh wowee, look how thin!'
Can't wait for the class-action when people's overpriced slabs of glass and aluminium snap when tapped too hard.
Love him or hate him, and I've never been an Apple fan, Jobs was a wizard at creating new markets. The IPod and IPhone were revolutionary, partially because of product design and partially because of Turtleneck's ability to wow millions of people. Once Jobs died, Apple became just another giant corporation. The magic is gone.
It's notable that Apple ousted Jobs once, only to beg him to come back after the company shit the bed.
Now he's dead, and there's no one to save Apple.
You'd think a gay man could produce magic along with all the glitter and rainbows....
If only all gays were so understated. 🤣
Unfortunately. Steve Jobs ruined the internet. People who don't know how to set up their own modem should never have been invited in.
This was always the case. Apple was never some sort of magical environment where everything worked and nothing ever broke. The magic was just convincing their users that, even when things broke, somehow it was still just working all the time.
I've administered enough Apple environments to know that.
Gotta (largely) disagree with this. Since Macs started running a UNIX operating system -- OS X (yes, it is officially a UNIX) -- Macs have been superior to Windows for maintaining and running. Malware, viruses, trojans, almost nonexistent. Hardware-wise, at my company, our Macs tend to last roughly twice as long as our Windows computers. Today, our average Mac is from ~2017-18. We are JUST starting to upgrade to "M" chip Macs. Our road warriors basically never have Macbook Airs / ipads die unless they are dropped or something like that. We've used Dell laptops, Surfaces, etc., and while some of them are very nice, they're not as long lived. (I admit I enjoy the Surface.)
About 1/4 of our remote employees are on Windows PCs of some kind and the rest are on Macs. I spend far, far more time remoting in to the PCs to help with various issues than I do to the Macs.
Magic, no? Expensive, yes, quite. Long lasting? Also yes.
This is such a classically bad argument. Are black hats going to target the 90% or the 10% Are they going to target corporate offices or Starbucks novelists? There's less malware for TempleOS than OS X, so it must be superior, right?
There was an era where Apple actually had something going for it. Now they're just a "luxury" brand for electronics. You can get equivalents from nearly anyone else for substantially less and if you can't manage on a Unix derivative without the shiny coat of paint, just do the Hackintosh thing.
No, it is a technical argument. Technically, the kernel design, UNIX and NextStep userland, and in more recent years, hardware design, has made malware, trojans, and viruses much harder to implement. There have been a vanishingly small number of even tech demonstrations ever released.
Heck OS9 have more viruses than OSX/macOS has had.
If I were a blackhat hacker, I would want to target the wealthy users. Macs are about 1/3 of all desktop/laptop computers in the US. iPhones even higher.
You can’t just hand wave this away.
(And I have done the Hackintosh thing and the OCLP thing and the boot Linux thing over the years)
People with bad spending habits are rarely wealthy. It's like seeing a someone with an LV bag, then trying to steal the $3.50 in their savings account.
You're not wrong about the kernel though.
I disagree, at least for Microsoft. As long as they aren't forcing their users into a walled garden so they can take a 30% cut while raising the price on the customer to pay for it, they will always be better than Apple.
I don't know if it was when wozniak left or when Jobs died, but there was a definite shift in the company. They went from geeks who wanted to make the best product possible to pure hipster bait, and their products have suffered ever since...
Neither (Wozniak leaving or Jobs dying, though I do think they took a hit without Jobs).
The beginning of the loss of what made Apple special was the iPhone. It's by far their most successful product ever and it is by far the product that has given them the most marketshare and growth, ever. It's also diluted the original focus of the company.
Tim Cook is a typical MBA. He's been a great administrator and has grown the value of Apple tremendously. He's also led it away from some of the things that make it special.
Like I said; hipster bait.
It used to be that Apple products were the cream of the crop, high priced, but you were getting the best computer for graphic design, and a ton of other useful tasks, especially since everybody else finally caught up with the Amiga 4000, an ancient computer that was used in cgi for movies and tv for over a decade, lmao.
Then the Fire Nation came, and everything changed...
Sorry, couldn't resist.
jokes aside, with the iphone, they became glorified status symbols whose price was more a way for people with more money than good sense to show off how successful they were, rather than simply a top of the line product that served the needs of multiple industries.
Gay Jack Welch
I knew this was the case when the iphony X was released at $1000+ and people still drank it up. The Kool Aid has never been stronger.
Had to look up what the controversy was about. Apparently, the commercial is seen as an analogy of Big Tech crushing human creativity with AI. :')
It's like the old Apple 1984 ad, but in reverse.
Breathtakingly tone deaf.
yeah, I think they were trying to convey the idea that all these wonderful things were inside of such a tiny package (a trick used in more than one advertising campaign in the past), but the message was lost due to various factors.
It would've worked if it was some form of transformation machine that turned physical objects digital instead of showing physical destruction of all the stuffs people have nostalgia about
the crusher gimmick has been used successfully before...(the first pokemon games ran a similar add campaign in the nineties in fact) the problems were myriad, though; the choice of creative tools, the almost orgiastic amount of time focused on the destruction, the cavernous space, the dark color scheme of the room, the size of the press in question...
Hell, the timing/zeitgeist of the public right now as ai seems to be threatening jobs once thought exclusive to humans right now probably doesn't help...
What I find interesting is that Apple is back to bragging about how thin their products are. That’s something they stopped doing because for the average consumer, products became thin enough for them. The fact that Apple is going back to this well is telling. They aren’t really innovating anymore.
They became thin enough people started snapping them by accident.
Yeah, if you have to break out a pair of calipers to tell just how much thinner something is, thinness has become an irrelevant point of comparison.
Same with "lighter". Oh wow, that thousandth of an ounce is going to save my arm so much strain during use.
hell, I used to joke that if phones got any thinner, you could throw one at someone and cut them in half...