Apple's Crush ad: https://www.youtube.com/watch?v=ntjkwIXWtrc
Samsung's Simple Response, Uncrush : https://www.youtube.com/watch?v=6eqDLa-nSwg
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I find the ad distasteful simply because of everything that got destroyed. I'm beyond disgusted at the wasteful and disposable nature of modernity, and their attempt to impress me with the complexity and advancement of their technology only ends up repulsing me instead.
That's largely what the post is about. There was some outcry from people over the apple ad for the same reason (more or less). Evidently Samsung decided to capitalize on the mistake.
gotta hand it to samsung for the simplicity of their response. subtly artistic with a huge megadose of hope.
It's amazing how the the second-largest company in the world is a glorified toy company. Toys for adults with too much money, but toys nonetheless.
It's not surprising when you realize that absolutely everything today is set up for 'short term pleasure seeking'.
Apply those 4 words to every issue to find the true root cause.
I'll boil it down to two: dopamine hit.
Jungle high
Spoiler: Samsung destroyed a bunch of shit for their ad too. Did you think they somehow snuck onto the same set and used the leftovers? These two companies are exactly the same and the commercials are just their demons and robots attempting to manipulate you.
That isn't a given. You don't need to smash a functioning arcade machine to get some wood scraps as a prop. You don't need to waste an entire artist's set if all you need is the lid off a can of house paint. The guitar is the only thing that has to be what it looks like, and roughing up a $50 guitar is a long way from the excess of the Apple ad.
agreed.
Corporation gonna corporation, but at least samsung knows how to convey a message competently.
besides, we all know there's only one company that makes a phone that could double as tank armor, and that's nokia