Apple's Crush ad: https://www.youtube.com/watch?v=ntjkwIXWtrc
Samsung's Simple Response, Uncrush : https://www.youtube.com/watch?v=6eqDLa-nSwg
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It's amazing how the the second-largest company in the world is a glorified toy company. Toys for adults with too much money, but toys nonetheless.
It's not surprising when you realize that absolutely everything today is set up for 'short term pleasure seeking'.
Apply those 4 words to every issue to find the true root cause.
I'll boil it down to two: dopamine hit.
Jungle high