Apple's Crush ad: https://www.youtube.com/watch?v=ntjkwIXWtrc
Samsung's Simple Response, Uncrush : https://www.youtube.com/watch?v=6eqDLa-nSwg
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That isn't a given. You don't need to smash a functioning arcade machine to get some wood scraps as a prop. You don't need to waste an entire artist's set if all you need is the lid off a can of house paint. The guitar is the only thing that has to be what it looks like, and roughing up a $50 guitar is a long way from the excess of the Apple ad.