Apple's Crush ad: https://www.youtube.com/watch?v=ntjkwIXWtrc
Samsung's Simple Response, Uncrush : https://www.youtube.com/watch?v=6eqDLa-nSwg
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Neither (Wozniak leaving or Jobs dying, though I do think they took a hit without Jobs).
The beginning of the loss of what made Apple special was the iPhone. It's by far their most successful product ever and it is by far the product that has given them the most marketshare and growth, ever. It's also diluted the original focus of the company.
Tim Cook is a typical MBA. He's been a great administrator and has grown the value of Apple tremendously. He's also led it away from some of the things that make it special.
Like I said; hipster bait.
It used to be that Apple products were the cream of the crop, high priced, but you were getting the best computer for graphic design, and a ton of other useful tasks, especially since everybody else finally caught up with the Amiga 4000, an ancient computer that was used in cgi for movies and tv for over a decade, lmao.
Then the Fire Nation came, and everything changed...
Sorry, couldn't resist.
jokes aside, with the iphone, they became glorified status symbols whose price was more a way for people with more money than good sense to show off how successful they were, rather than simply a top of the line product that served the needs of multiple industries.
Gay Jack Welch