Apple's Crush ad: https://www.youtube.com/watch?v=ntjkwIXWtrc
Samsung's Simple Response, Uncrush : https://www.youtube.com/watch?v=6eqDLa-nSwg
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No, it is a technical argument. Technically, the kernel design, UNIX and NextStep userland, and in more recent years, hardware design, has made malware, trojans, and viruses much harder to implement. There have been a vanishingly small number of even tech demonstrations ever released.
Heck OS9 have more viruses than OSX/macOS has had.
If I were a blackhat hacker, I would want to target the wealthy users. Macs are about 1/3 of all desktop/laptop computers in the US. iPhones even higher.
You can’t just hand wave this away.
(And I have done the Hackintosh thing and the OCLP thing and the boot Linux thing over the years)
People with bad spending habits are rarely wealthy. It's like seeing a someone with an LV bag, then trying to steal the $3.50 in their savings account.
You're not wrong about the kernel though.