Apple's Crush ad: https://www.youtube.com/watch?v=ntjkwIXWtrc
Samsung's Simple Response, Uncrush : https://www.youtube.com/watch?v=6eqDLa-nSwg
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This was always the case. Apple was never some sort of magical environment where everything worked and nothing ever broke. The magic was just convincing their users that, even when things broke, somehow it was still just working all the time.
I've administered enough Apple environments to know that.
Gotta (largely) disagree with this. Since Macs started running a UNIX operating system -- OS X (yes, it is officially a UNIX) -- Macs have been superior to Windows for maintaining and running. Malware, viruses, trojans, almost nonexistent. Hardware-wise, at my company, our Macs tend to last roughly twice as long as our Windows computers. Today, our average Mac is from ~2017-18. We are JUST starting to upgrade to "M" chip Macs. Our road warriors basically never have Macbook Airs / ipads die unless they are dropped or something like that. We've used Dell laptops, Surfaces, etc., and while some of them are very nice, they're not as long lived. (I admit I enjoy the Surface.)
About 1/4 of our remote employees are on Windows PCs of some kind and the rest are on Macs. I spend far, far more time remoting in to the PCs to help with various issues than I do to the Macs.
Magic, no? Expensive, yes, quite. Long lasting? Also yes.
This is such a classically bad argument. Are black hats going to target the 90% or the 10% Are they going to target corporate offices or Starbucks novelists? There's less malware for TempleOS than OS X, so it must be superior, right?
There was an era where Apple actually had something going for it. Now they're just a "luxury" brand for electronics. You can get equivalents from nearly anyone else for substantially less and if you can't manage on a Unix derivative without the shiny coat of paint, just do the Hackintosh thing.
No, it is a technical argument. Technically, the kernel design, UNIX and NextStep userland, and in more recent years, hardware design, has made malware, trojans, and viruses much harder to implement. There have been a vanishingly small number of even tech demonstrations ever released.
Heck OS9 have more viruses than OSX/macOS has had.
If I were a blackhat hacker, I would want to target the wealthy users. Macs are about 1/3 of all desktop/laptop computers in the US. iPhones even higher.
You can’t just hand wave this away.
(And I have done the Hackintosh thing and the OCLP thing and the boot Linux thing over the years)
People with bad spending habits are rarely wealthy. It's like seeing a someone with an LV bag, then trying to steal the $3.50 in their savings account.
You're not wrong about the kernel though.