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41
Guardian: Sorry Victoria’s Secret, your ‘woke’ rebrand failed because it was performative pants (archive.ph)
posted 2 years ago by Ahaus667 2 years ago by Ahaus667 +41 / -0
37 comments share
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Comments (37)
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▲ 29 ▼
– Lurker404 29 points 2 years ago +29 / -0

Yes, ugly fat bitches failed not because they were ugly and fat but because they were not ugly and fat enough.

perhaps ensure that items fit and flatter the different body shapes they’re so performatively “celebrating”

They're just a clothes brand. They don't have superpowers to bend reality.

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▲ 24 ▼
– censorthisss 24 points 2 years ago +24 / -0

Is it really wokery that has scuppered Victoria’s Secret’s empowerment reboot, or is this more a corporate cautionary tale about the perils of “faking it”?

Pure cope.

The “male gaze” still felt very much present, only this time it belonged to men in suits ogling cash registers for the gen Z kombucha-pound.

To crazy feminists like you, the "male gaze" will always feel present because you're insane. I guess VS should wrap women in burkas? I'm sure you'd take offense to that as well.

Remember that these days, more than ever, females don’t feel the burning need to be objectified and drooled over by gasping boys and dirty old men: the goal is to be your own eye candy.

Yeah yeah we know, you wear makeup for yourselves! That's why you only put it on when you go outside where you know men will see you.

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▲ 13 ▼
– deleted 13 points 2 years ago +13 / -0
▲ 21 ▼
– censorthisss 21 points 2 years ago +21 / -0

There are plenty of women who do like sexy lingerie.

Yeah most women spend a huge portion of their mental energy on wanting to be desired.

The claim that women don't like to be objectified has always been gaslighting.

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▲ 7 ▼
– throwawayaccount2037 7 points 2 years ago +7 / -0

Yeah most women spend a huge portion of their mental energy on wanting to be desired.

It's literally biologically encoded into their DNA as a survival mechanism to find the best mate in which to procreate.

Yet it's hilarious how the media establishment are trying to push a narrative that the core function of a woman is a wrong. Then again, Lefties love abortion and hate marriage, and plenty of women are onboard with policies that literally work against their better nature... so women are the cause of their own worst misery.

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▲ 12 ▼
– SoctaticMethod1 12 points 2 years ago +12 / -0

So they're reason for the change back because they lost money, was because they didn't commit ENOUGH to the leftist cult as if they did they wouldn't have lost money.

.....you know that guy that won't quit gambling despite not being good at it and is in a 5 figure debt, that's these idiots. Hot women in lingerie sells, if the flesh is overhanging from the pretty panties it doesn't sell, simple.

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▲ 10 ▼
– Jack 10 points 2 years ago +10 / -0

Name one brand or company where going woke made it better or more profitable.

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▲ 10 ▼
– Lurker404 10 points 2 years ago +10 / -0

Technically there are whole industries, at least in Europe, that make bank being woke: NGOs, "green" companies, the asylum industrial complex, etc.

That said they all live off of government money, so it's not like they have to compete in a legitimate market. They're more like parasites than companies.

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▲ 10 ▼
– TheStupidPrizeWinner 10 points 2 years ago +10 / -0

For some gloaters, this is confirmation of “Go woke, go broke”, but the truth could be more complicated.

It is "Get woke, go broke" you post wall muppet.

Is it really wokery that has scuppered Victoria’s Secret’s empowerment reboot, or is this more a corporate cautionary tale about the perils of “faking it”?

Yes, yes it was, but real inclusion has never been tried apparently.

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▲ 9 ▼
– Adamrises 9 points 2 years ago +9 / -0

Their entire defense there rests on the idea that any company isn't "faking it" and are genuine true believers.

With the exception of Ben and Jerry's, and a few nothingburger companies that'll be closed by next year, not a single one truly cares about their plights. Some just maintain that facade better than others.

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▲ 9 ▼
– Smith1980 9 points 2 years ago +9 / -0

Shocking!!! People like to see attractive people

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▲ 9 ▼
– MargarineMongoose 9 points 2 years ago +9 / -0

Physiognomy check.

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▲ 9 ▼
– bloodguard 9 points 2 years ago +9 / -0

I can't believe Victoria's Secret needs this explained.

Women that are in reasonably decent shape aren't going to want people to see them going into a store that's festooned with pictures of fat people.

It's not a secret.

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▲ 7 ▼
– alucard13mmfmj 7 points 2 years ago +7 / -0

men dont want to see their waifu in victoria secret lingerie and be reminded of Megan Rapenoe or a fat tranny... and women don't want to be associated with unsexy shit too.

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▲ 5 ▼
– Decrixxx 5 points 2 years ago +5 / -0

I was waiting for the "it wasn't woke enough" piece. wokecels never betray expectations.

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▲ 5 ▼
– smokeypanda 5 points 2 years ago +5 / -0

"Performative pants". When the headline cringes just as hard as your publication's smug portraits on every article.

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▲ 55 ▼
– deleted 55 points 2 years ago +55 / -0
▲ 32 ▼
– Lurker404 32 points 2 years ago +32 / -0

the experiment must have been done incorrectly.

Real communism has never been tried!

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▲ 24 ▼
– deleted 24 points 2 years ago +24 / -0
▲ 19 ▼
– deleted 19 points 2 years ago +19 / -0
▲ 14 ▼
– SparkMandrill83 14 points 2 years ago +14 / -0

He was jewish so its unquestionably the latter. Revenge and power-seeking is all they do.

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▲ 16 ▼
– deleted 16 points 2 years ago +16 / -0
▲ 10 ▼
– MassivePecorino 10 points 2 years ago +10 / -0

China is actually even worse. The CCP maintains that they are the true heirs to Marxism-Leninism, and that the Soviets betrayed the World Soviet Revolution by going soft on the West in the 60s and 70s. So, not only is China not really Communist, they claim that they are Real Communism, and that no one else is a Real Communist.

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▲ 5 ▼
– TheModernDaVinci 5 points 2 years ago +5 / -0

And even with doing that, all evidence points to the fact they have hit their peak and are on the backslide. Their industry is leaving for new places, their money is worthless (which is why they keep having to crackdown on its trading, and dont let it leave the country). They are spending trillions of dollars for trains and roads to nowhere because they have to keep people employed. It still isnt enough and there is absurd unemployment in the youth (30%+). Their military is still unproven and the handful of times they have tried to commit it it has lost (to African warlord militias no less). And the BRI is slowly falling apart as nations that joined it realize it is not working for them, only China.

But dont worry. When it eventually collapse, it wont because of Communism.

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▲ 24 ▼
– marsupialLarge 24 points 2 years ago +24 / -0

To add to your point; there are plenty of articles and social media posts out right now that are written by women complaining that men no longer look at them, cat call them, etc.

Women lie through their teeth to virtue signal until they hit an age where no one cares they're virtue signaling. Of course the truth is no one ever cared about the virtue signaling; they only cared about their youth, beauty, and fertility; but women seem to genuinely not understand that. (Unlike the male attention thing where they outright lie and say they're not into it.)

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▲ 24 ▼
– current_horror 24 points 2 years ago +24 / -0

Feminism is mostly just strategy from old and ugly women who either aged out of the sexual market place or never rated in the first place.

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▲ 17 ▼
– marsupialLarge 17 points 2 years ago +17 / -0

Lol yes; basically just ugly/old women that can't stand being treated the way men are treated their entire lives.

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▲ 10 ▼
– Assassin47 10 points 2 years ago +10 / -0

I would add:

  • dyed in the wool leftists (and grifters) who see it as a useful tool in the power struggle between the oppressed and the oppressors

  • sluts and whores who took on the mantle of feminism to justify their loose behavior ("IM NOT THE TOWN BICYCLE - IM EMPOWERED!")

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▲ 8 ▼
– Adamrises 8 points 2 years ago +8 / -0

The thing is, I don't think its a lie. They are just that ignorant of both their own feelings (shocking from the group that talks about them so much) and the world itself.

Its pure retardation born of them screaming "fix this baddy bad feeling I have right now!" the moment they have any inconvenience. So when the inevitable contradictions occur, they scream to fix it again, and again, in a never ending cycle of tantruming child.

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▲ 7 ▼
– deleted 7 points 2 years ago +7 / -0
▲ 3 ▼
– deleted 3 points 2 years ago +3 / -0
▲ 1 ▼
– norwegianwikin 1 point 2 years ago +1 / -0

These days, females don’t feel the burning need to be objectified and drooled over by gasping boys and dirty old men

Tell that to OnlyFans

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▲ 22 ▼
– deleted 22 points 2 years ago +22 / -0
▲ 15 ▼
– Adamrises 15 points 2 years ago +15 / -0

Much like with math, women don't understand english well either.

To them, being "objectified" is the bad attention they don't want and in which they don't get paid. If its attention they do want or they are getting paid then its not objectification, its empowering.

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▲ 23 ▼
– deleted 23 points 2 years ago +23 / -0
▲ 24 ▼
– deleted 24 points 2 years ago +24 / -0
▲ 7 ▼
– throwawayaccount2037 7 points 2 years ago +7 / -0

I hope this helps other companies see the male demographic is still strong

This was never in question. What people need to realise is that companies don't care about a strong untapped male market, they are doing this on purpose to degrade and ruin the cultural standards of the West, and campaigns like the one Victoria's Secret ran did its job perfectly.

They might scale back, but then they will likely try again after a bit of retooling and some time away from the woke promotion. They'll go harder and stronger with the wokeness for the next time they try it, just like every other major company who took a hit going woke, scaled back on the woke agitprop, and then went woke again.

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