The sick thing about fast food is that it's become such an important part in so many people's lives, they will still pay for it. It's not like gas where it's fucking necessary for day to day life. This is just a drug addiction.
Why?
by
It matters to the higher ups calling the shots. They see the world and the industry far differently than your every day consumer. It's all about labels and numbers to them. If the rating does not match their target audience, they will anticipate poor sales. Poor sales means pissed off investors. And pleasing investors is their prime directive. They would commit blood rituals if it means a good fiscal year.
What if... shock gasp... both are wrong????