Why?
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Ask the ESRB, not the companies. It's literally done to get the rating they want.
Do ESRB ratings matter any more? They used to be effectively enforced by physical stores refusing to stock games without a M or lower rating, so everyone had to get rated if they wanted to make money, but as far as I can tell Steam doesn't care, and more to the point Blizzard's own store certainly won't refuse to stock Blizzard's own games.
In any case, the original intent remains, just shifted from blizzard to the ESRB: to force someone to admit that women are women, and "type 2" means "women".
ESRB: "No topless women or we'll raise your rating" Blizzard: "I am not a biologist, I don't know what a woman is, but those are type 2s."
It matters to the higher ups calling the shots. They see the world and the industry far differently than your every day consumer. It's all about labels and numbers to them. If the rating does not match their target audience, they will anticipate poor sales. Poor sales means pissed off investors. And pleasing investors is their prime directive. They would commit blood rituals if it means a good fiscal year.
And they have!
They only have power because people think they have power. People are so used to thinking they are important that they never even question what the consequences of not following them are.
You know, like the government.