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40
155 million to ruin the company completely (media.kotakuinaction2.win)
posted 2 years ago by rattleS 2 years ago by rattleS +40 / -0
28 comments download share
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Comments (28)
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▲ 32 ▼
– SoctaticMethod1 32 points 2 years ago +32 / -0

Yet Nintendo is still an independent company, has a dedicated audience that despite all their fuck ups stays with them and essentially owns the market for under 12s and family games.

Lethal Company outsold the latest COD game..

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▲ 30 ▼
– AntonioOfVenice 30 points 2 years ago +30 / -0

I thought that was a stock photo, not the actual CEO of Activision. Guy looks like a used car salesman who is gloating over just having defrauded a customer.

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▲ 21 ▼
– Adamrises 21 points 2 years ago +21 / -0

For better or worse Bobby Kotick, unlike the car salesman that nobody gives a shit about, is a history book defining businessman.

Guy bought a literal bankrupt company, with money he got from dropping out of college and running his own business making software, and turned it into a literal unstoppable juggernaut of the industry.

He is a terrible person morally for the customer, but in terms of how to conduct business he succeeded more than basically anyone in gaming history relative to where he started. He increased shareholder value 8100% in less than 20 years, and took the company from sub 10m to over 70b dollars, which is insane.

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▲ 13 ▼
– MrGiggles 13 points 2 years ago +13 / -0

Honestly I don't want to fully attribute his success to business acumen. His most prominent strategy has been "run any profitable franchise into the ground through oversaturation and diminishing quality." Multiple franchises have risen and fallen under his leadership and they all suffered from the same failure of death by suicide. Call of Duty, for whatever reason, has been the only exception. He sent all of his companies to work on Call of Duty without a backup plan in case the series loses the popularity it needs to remain profitable. The success of Call of Duty has obscured the layers of rot that have built up over time within Activision Blizzard, and I think Microsoft's leadership will fully expose the rot.

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▲ 13 ▼
– Adamrises 13 points 2 years ago +13 / -0

That's all true, but that's still looking at it from a consumer perspective instead of a pure stock/business one.

He turned a nothing of a company into something that printed billions every year, that was so lofty they felt comfy giving him hundreds of millions in bonuses just as a reward for how massively he grew every year regardless of how much people hated him or the company.

That's top tier amoral business strategy in the shareholder market, including hiding the rot until you have jumped ship and cashed out. Which every single shareholder and member of the board would also do at the drop of a hat.

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▲ 2 ▼
– LauriThorne 2 points 2 years ago +2 / -0

CoD keeps surviving because there's little competition for the normie market. Battlefield isn't as tight as CoD with longer TTK and most other competitive FPS games are either confined to PC, or too hard-core for the normies.

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▲ 9 ▼
– Arkana 9 points 2 years ago +9 / -0

Kotick was the guy who bragged that he turned Activision into a "video game factory" also I believe he is jewish.

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▲ 6 ▼
– ParadigmShift2070 6 points 2 years ago +6 / -0

Sponsored by the merchants guild

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▲ 3 ▼
– Assassin47 3 points 2 years ago +3 / -0

HEY HEY PEOPLE

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▲ 27 ▼
– AlfredicEnglishRules 27 points 2 years ago +27 / -0

Iwata took a pay cut during the Wii U so they could make a profit. Miyamoto has joint rights to Mario and others, so he gets a percentage of every sale. He makes more than the president. No one seems to be bothered by this.

Nintendo has taken on the mob, both US and Japanese, and every combination you can think of. They have taken on giants like Sony and Microsoft. They have been challenged by similar things in Europe, China, and even South America. They keep winning.

There are so few books about this. Even the history books don't really talk about it. We should be studying Nintendo as a guide to how to think things through.

I had one insight the other day. The designers at Nintendo learned Assembly and C, and programmed to keep things down. They learned how to be creative with extreme restrictions. When they get more room, they still work with those ideas on mind, so we end up with a much better game. We should teach kids how to program with extreme restrictions and then move them up to the bigger better programs so they learn all the basics really well.

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▲ 12 ▼
– BlueDrache 12 points 2 years ago +12 / -0

Imagine programming an entire game with 2k of space for code.

Enjoy your Atari 2600.

To be fair, the actual game software was most-likely RISC based with the main libraries on the console chips and not the carts.

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▲ 11 ▼
– AlfredicEnglishRules 11 points 2 years ago +11 / -0

I get bored and read old assembly games. It's fascinating to see how they did it. There are online emulators to make games for Atari with Assembly. That is a lot of fun.

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▲ 7 ▼
– BlueDrache 7 points 2 years ago +7 / -0

Look at the original code for Rollercoaster Tycoon one. That game was written in assembler.

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▲ 1 ▼
– AlfredicEnglishRules 1 point 2 years ago +1 / -0

Do you have a link?

I've read the old code for Atari 2600 games and a few Intelivison games.

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▲ 5 ▼
– deleted 5 points 2 years ago +5 / -0
▲ 4 ▼
– yeldarb1983 4 points 2 years ago +4 / -0

Jay Miner, the head of Amiga in the 80s/90s, famously told bill gates to get the fuck out after they had an argument about how much space GeOS needed to take up to include all the features he wanted.

sadly, amiga was bought by commodore, and they wouldn't listen to Miner when he said they needed to advertise, and both companies went belly-up...

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▲ 4 ▼
– SR388-SAX 4 points 2 years ago +4 / -0

The "libraries" were a collection of registers that tell the sound chips what sounds to make and tell the "gpu" what pixels to display. There were no "libraries" that resemble anything that we'd recognize today.

And it wasn't 2k for code. It was 2/4/8k for code and graphics and sound.

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▲ 2 ▼
– alucard13mmfmj 2 points 2 years ago +2 / -0

Plus apparently a year or two ago, nintendo was pressured to have more women. Like 93% of management was men or something.

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▲ 1 ▼
– AlfredicEnglishRules 1 point 2 years ago +1 / -0

Animal Crossing is made by women. Nintendo had a training course for newer designers, and ended up with Splatoon.

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▲ 8 ▼
– Adamrises 8 points 2 years ago +8 / -0

In the interest of truth, because that's the most important thing here instead of catchy ragebait tweets, those numbers aren't close to what they are trying to present.

Ol' Bobby's entire package was "in awards tied to a 2016 goal of doubling the company's market capitalisation, and its shares soared last year amid the coronavirus pandemic." As in, they gave him a shit ton of bonuses and award money for how much he kept breaking expecations for shareholder value.

His "salary" was around 1.5 million and then was cut to around 900k after he got that package, probably because he knew he didn't need the money.

But in terms of on-paper salary (which we are using only for the Nintendo CEO) they are almost equal. And I highly doubt the Nintendo CEO recieves literally no bonuses or stock value each year on top of his salary, which would be important for the comparison being made here. But I also don't think its anywhere near close to Bobby's overall either, so the point still does stand.

Kotick is a piece of shit, but things like that "bonus package" is how big businesses work across the board. You meet goals, increase shareholder value, and you get giant bonuses on top of your meager (for appearances) salary. That's why boards of directors and public trading is such a cancer, because it devolves businesses into caring only about them with the product as just a theme.

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▲ 8 ▼
– RoulerBleu 8 points 2 years ago +8 / -0

Why does Kotick look like a creepy goblin?

Wait, I may have comited a noticing hate crime.

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▲ 7 ▼
– xmasskull 7 points 2 years ago +7 / -0

He IS a creepy goblin.

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▲ 4 ▼
– alucard13mmfmj 4 points 2 years ago +4 / -0

But yet they keep claiming that video games cost 1000x more to make lol. And thats why they have to charge 70 to 100 dollars for a game and tack om microtransactions. Like ive said. 50% of budget goes to marketimg, 40% goes to useless troons and diversity hires, and only 10% goes to the actual people who are essential and efficient in making the game.

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▲ 3 ▼
– HusbandsLead 3 points 2 years ago +3 / -0

Jewdar

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▲ 2 ▼
– RaceCreatesCulture 2 points 2 years ago +2 / -0

I could do a better job at running Activision and I'd do it for $2.51m/yr.

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▲ 2 ▼
– Tourgen 2 points 2 years ago +2 / -0

look at that goblin smile, beady black eyes, goblino ears, cosmopolitan middleman nose.

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▲ 2 ▼
– RadiateTonight 2 points 2 years ago +2 / -0

Kotick trolled warcraft users last decade by threatening to put users real names on the forums if they were silly enough to give them when signing up for WoW.

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▲ 2 ▼
– ParadigmShift2070 2 points 2 years ago +2 / -0

Hey hey people

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