Shocking no one, inbev is now pivoting and trying to sell Busch light as their manly camping beer. Just say a commercial where the actor scares off a black bear by calmly opening a can of Busch light.
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Well you can't promote beer with sports since most of them are gay nowadays, maybe just do the classic approach:
Get a chick with big tits in a bikini giving beer to a guy.
Man there were some great beer commercials back in the day.
Everyone got excited to watch the Super Bowl, the men for the game and the women for the commercials.
Marketers worked hard and came up with awesome concepts that everyone liked despite many being racy or tongue in cheek.
Everyone was happy. Why did we ever stop?
Real Men of Genius was probably one of the most perfectly targeted ad campaigns out there.
Guys who drank Bud Light absolutely would salute the Push Up Bra inventor if they knew his name, so make a commercial about it.
Marketing people never cared about quality of their ads nor what message they want to transmit. They only care about numbers.
Someone discovered that you could get lots of free press by putting homossexuality and other controversial topics in their adds and all the other lazy retardeds continued the trend.
They're probably gonna replace the chick with another troon because they've learned absolutely nothing from this debacle.
Light beers are for women and faggots.
Drink real alcohol or dont drink
If you aren't drinking whiskey or hillbilly shine then you aren't drinking
Why is the rum gone?
Because all the extra sugar makes the hangovers worse.
Because this isn't the sunny beaches of the Caribbean, that plus what almonds said about the hangovers
If it can freeze rather than just get cold in the freezer then it isn't nearly hard enough.
Meanwhile in reality you get bitch tits from all the hormone-like ingredients :D
No. I will not drink the gender fluid.
Anything to not apologize.
But they're the makers of Bud Light. They believe men as a concept are problematic.
What, you don't like the Hawkeye Blue Latte?
Just remember that Modelo is also owned by InBev. I can't help but shake my head when so many dumped Bud Light only to buy another InBev product.
Not in the US it isn’t.
"Anti-trust" legislation produces all manner of fuckity fallout like this. Brand X is a mark of Company Y globally, except where it's owned by Company A, B, or C in particular markets because some judge decided selling off that local brand was enough to clear the arbitrary bar of "not monopolistic"
That said, I have little doubt that there isn't some sort of shennanigans behind the scenes, like Modelo paying 40% of their annual net revenue to AB Inbev to license the name and trademark of Modelo.
Obviously the soy grimace CEO hasn't heard the maxim "If you're in a hole, stop digging".