Shocking no one, inbev is now pivoting and trying to sell Busch light as their manly camping beer. Just say a commercial where the actor scares off a black bear by calmly opening a can of Busch light.
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Real Men of Genius was probably one of the most perfectly targeted ad campaigns out there.
Guys who drank Bud Light absolutely would salute the Push Up Bra inventor if they knew his name, so make a commercial about it.