Shocking no one, inbev is now pivoting and trying to sell Busch light as their manly camping beer. Just say a commercial where the actor scares off a black bear by calmly opening a can of Busch light.
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"Anti-trust" legislation produces all manner of fuckity fallout like this. Brand X is a mark of Company Y globally, except where it's owned by Company A, B, or C in particular markets because some judge decided selling off that local brand was enough to clear the arbitrary bar of "not monopolistic"
That said, I have little doubt that there isn't some sort of shennanigans behind the scenes, like Modelo paying 40% of their annual net revenue to AB Inbev to license the name and trademark of Modelo.