Great job American and Canadian audiences for showing Disney their woke shit pays off after all🖕🖕
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Who's to say they aren't using ESG money to buy out movie theaters like with Captain Marvel.
In addition they had influencers publicly telling small "Black-owned" businesses to buy out theaters to own the haters.
Captain Marvel did well as it was billed as essential viewing for Avengers Endgame.
Ha, I just commented the same thing on another post. It's nice to think that, in their attempt to manufacture popularity, they ended up failing even harder.
I know several people that went to see it myself. And I'm talking about white southern Christian people. Never underestimate how normies will comsume whatever is dangled in front of them.
You and I seem pretty similar. People are shocked when I tell them I don't have cable or any streaming services. The most common response is "What do you even do!?"
That, and I try to spend less time online in general. But when I am online I’m usually learning something.
The people you describe are why ConPro exists.
c/ConsumeProduct. The board that Imp is constantly sperging out about.
ConPro would actually be useful if it weren't solely devoted to Nazism.
Yep. Also, the added factor of this being a movie for children. If you child has been bombarded with ads for this on their ipad for months, most parents will just take the kid to see it.
The other thing that gets left off of these things is that most of the time, it doesnt account for the cut that the theater gets. I saw from a guy who has usually been good at working out the fuzzy Hollywood math that this thing needs to make close to $500M-$600M just to break even.
Its a massive CGI filled Disney movie remaking one of their BIGGEST names historically. Including apparently a huge budget for just her hair that they admitted to.
100$ million is fucking nothing to them in terms of what it should have made and what they needed it to.
These are gross sales, no?
The Box Office number represent gross, yes. But theaters get a cut of the gross, and the international box office both has to have its payment converted into dollars from whatever its actual payment is, AND other countries usually take a larger cut. Hence why the actual profitability point is usually a lot higher than people think it is.
In the US Theaters and Studios split 50:50 ticket sales, in some countries, which I'll only name China as it's the second largest market outside the US and in some cases is a larger market, eg MCU films, but that could be reduced to simply that China has roughly 4 times the population of the US but is only like 30% more porfitable, but that's nitpicking irrelevant factors.
In China, the theaters are split 60:40 in favor of the theaters, with all numbers though globally its somewhere around 55:45 in favor of theaters, but that's minor figures.
In a 50:50 split taking these numbers 185,000,000 we can just round that up to 190. So Disney gets to take 95 million of that for themselves. HOWEVER.
That's also pretax, so it if gets hit against lets even go hollywood magic of 15% taxes on that, we can knock out well about 15mil, so they get 80mil. Now compared to the 200 million production budget they are still 120 million short, add in the near 100 million extra they paid for advertising they are 220 million short of breaking even.
So to get to this they would need to nearly triple they current sales just to be able to say, they made no money and lost no money. For this time of year, when all the other studios are putting out their summer flicks, movies need to make their money back in pretty much the first weekend, because sales only drop further after this point.
This also doesn't cover the expenditures of merchandise, Disney pays companies to manufacture toys, t-shirts and backpacks, which can balloon the total cost for the venture by hundreds of millions of dollars.
As a result this Little Mermaid could have in total cost Disney about $1billion just to try and snatch up as much of the market as possible and it's failing big time.
Are movie studios banned from owning theaters in the United States? Everything else is vertically integrated. I think you'd do that while you're losing money to save on costs.
Actually yes, they are specificlly banned from doing just that.
https://en.m.wikipedia.org/wiki/United_States_v._Paramount_Pictures,_Inc.
Remember, this is a holiday weekend, so they're rolling up five days of sales and presenting it as three days worth.
If this was released a week later, it would've been closer to $111m gross (before theater split, before taxes), which is far short of the $300m-$350m total expenditure.
If this film doesn't have legs, and there's a substantial drop-off next week, they're going to have to take the L to offset something on their taxes from another film or the parks or D+.
I think black people in the USA went there out of some cult requirement
Naw, the majority of the audience will turn out to be Millennial white women in their 30s and 40s. You know, the scum of humanity.
They've never seen a black swim before, so can't really blame them
😭😭😭
From my experience black people consume movies no matter what. You know how back in the day your family would go to the movies as a regular weekend activity, or you would go meet some friends just to hang out and see whatever's playing? Sometimes you didn't even decide what to watch until you got to the theater and looked at the posters. Black people are still doing that.
Agreed wherever they are the movie theaters sell more tickets.
Any half decent parent would show them the original.
The parents taking their kids to see this are just trying to keep them busy for a few hours (and I bet they were kicking and screaming after about 30 minutes).
Kids moves used to be a tight 90 minute affair. This is over 120 minutes runtime, and it's going to get bad word of mouth among parents for that alone, because the kids are going to be bored to tears (as well as every other form of acting out).
Kids are blissfully unaware of all of this. They just see a Disney princess and want to see it. And a bunch of patents will take them just to shut them up, even if they think the race swap is rubbish.
Inflation didn't skip the movie theaters. 117million is a pittance compared to even just 10 years ago for a AAA movie, considering that Lion King and Beauty and the Beast (the two other major names from that period) made well over 1.5 billion to nearly 2 billion when adjusted for that inflation.
Especially considering Universal just made those same billions on a Mario movie barely a month ago, meaning they have literally no one to blame but it being a "black" movie.
It will open big and then fail in the next weeks. guardians of the Galaxy 3 hasn't cleared $300 Million last I checked.
Post Reported for: Rule 12 - Falsehoods
Post Approved: Numbers are in line with the puff pieces being put out.