Great job American and Canadian audiences for showing Disney their woke shit pays off after allππ
(media.kotakuinaction2.win)
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In the US Theaters and Studios split 50:50 ticket sales, in some countries, which I'll only name China as it's the second largest market outside the US and in some cases is a larger market, eg MCU films, but that could be reduced to simply that China has roughly 4 times the population of the US but is only like 30% more porfitable, but that's nitpicking irrelevant factors.
In China, the theaters are split 60:40 in favor of the theaters, with all numbers though globally its somewhere around 55:45 in favor of theaters, but that's minor figures.
In a 50:50 split taking these numbers 185,000,000 we can just round that up to 190. So Disney gets to take 95 million of that for themselves. HOWEVER.
That's also pretax, so it if gets hit against lets even go hollywood magic of 15% taxes on that, we can knock out well about 15mil, so they get 80mil. Now compared to the 200 million production budget they are still 120 million short, add in the near 100 million extra they paid for advertising they are 220 million short of breaking even.
So to get to this they would need to nearly triple they current sales just to be able to say, they made no money and lost no money. For this time of year, when all the other studios are putting out their summer flicks, movies need to make their money back in pretty much the first weekend, because sales only drop further after this point.
This also doesn't cover the expenditures of merchandise, Disney pays companies to manufacture toys, t-shirts and backpacks, which can balloon the total cost for the venture by hundreds of millions of dollars.
As a result this Little Mermaid could have in total cost Disney about $1billion just to try and snatch up as much of the market as possible and it's failing big time.
Are movie studios banned from owning theaters in the United States? Everything else is vertically integrated. I think you'd do that while you're losing money to save on costs.
Actually yes, they are specificlly banned from doing just that.
https://en.m.wikipedia.org/wiki/United_States_v._Paramount_Pictures,_Inc.