Great job American and Canadian audiences for showing Disney their woke shit pays off after all🖕🖕
(media.kotakuinaction2.win)
You're viewing a single comment thread. View all comments, or full comment thread.
Comments (39)
sorted by:
The other thing that gets left off of these things is that most of the time, it doesnt account for the cut that the theater gets. I saw from a guy who has usually been good at working out the fuzzy Hollywood math that this thing needs to make close to $500M-$600M just to break even.
Its a massive CGI filled Disney movie remaking one of their BIGGEST names historically. Including apparently a huge budget for just her hair that they admitted to.
100$ million is fucking nothing to them in terms of what it should have made and what they needed it to.
These are gross sales, no?
The Box Office number represent gross, yes. But theaters get a cut of the gross, and the international box office both has to have its payment converted into dollars from whatever its actual payment is, AND other countries usually take a larger cut. Hence why the actual profitability point is usually a lot higher than people think it is.
In the US Theaters and Studios split 50:50 ticket sales, in some countries, which I'll only name China as it's the second largest market outside the US and in some cases is a larger market, eg MCU films, but that could be reduced to simply that China has roughly 4 times the population of the US but is only like 30% more porfitable, but that's nitpicking irrelevant factors.
In China, the theaters are split 60:40 in favor of the theaters, with all numbers though globally its somewhere around 55:45 in favor of theaters, but that's minor figures.
In a 50:50 split taking these numbers 185,000,000 we can just round that up to 190. So Disney gets to take 95 million of that for themselves. HOWEVER.
That's also pretax, so it if gets hit against lets even go hollywood magic of 15% taxes on that, we can knock out well about 15mil, so they get 80mil. Now compared to the 200 million production budget they are still 120 million short, add in the near 100 million extra they paid for advertising they are 220 million short of breaking even.
So to get to this they would need to nearly triple they current sales just to be able to say, they made no money and lost no money. For this time of year, when all the other studios are putting out their summer flicks, movies need to make their money back in pretty much the first weekend, because sales only drop further after this point.
This also doesn't cover the expenditures of merchandise, Disney pays companies to manufacture toys, t-shirts and backpacks, which can balloon the total cost for the venture by hundreds of millions of dollars.
As a result this Little Mermaid could have in total cost Disney about $1billion just to try and snatch up as much of the market as possible and it's failing big time.
Are movie studios banned from owning theaters in the United States? Everything else is vertically integrated. I think you'd do that while you're losing money to save on costs.
Remember, this is a holiday weekend, so they're rolling up five days of sales and presenting it as three days worth.
If this was released a week later, it would've been closer to $111m gross (before theater split, before taxes), which is far short of the $300m-$350m total expenditure.
If this film doesn't have legs, and there's a substantial drop-off next week, they're going to have to take the L to offset something on their taxes from another film or the parks or D+.