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108
Valve bans mandatory ads in the steam store (www.tomshardware.com)
posted 1 year ago by MrJohnTang 1 year ago by MrJohnTang +108 / -0
Valve clarifies ban on in-game advertising on Steam
These games were already banned, but a new dedicated Steamworks Documentation page clarified this further.
www.tomshardware.com
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Comments (28)
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▲ 38 ▼
– SoctaticMethod1 38 points 1 year ago +38 / -0

This comes not long after EA said they would get paid ads in games..

We REALLY need to either cryo or clone Gabe as not JUST this but also now on Steam it'll show when an early access game was LAST updated.

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▲ 8 ▼
– Sayoh 8 points 1 year ago +8 / -0

Gabe

I have a bet going on how long it takes Steam to turn into absolute dogshit after he kicks the bucket. My money is on "between 1 and 2 years".

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▲ 1 ▼
– freedomlogic 1 point 1 year ago +1 / -0

I love how he gets a free pass while floating on billion dollar yachts on the backs of child gambling addicts.

So weird. Hes like every other sociopath ceo ever LMAO.

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▲ 3 ▼
– SR388-SAX 3 points 1 year ago +3 / -0

Most other CEOs would put ads everywhere.

If the only options are getting punched in the shoulder or the face, I'll choose the shoulder.

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▲ 28 ▼
– WhitePhoenix 28 points 1 year ago +28 / -0

Piracy is a SERVICE issue. Keep doing that gay shit EA and you'll continue to find out.

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▲ 8 ▼
– BetterNameUnfound 8 points 1 year ago +8 / -0

The entire reason it's best to pirate Dragon Ball Z is because every single official release is crap in some way.

Oddly enough, there is a wonderful Blu-Ray of the original Dragon Ball, but it's only available in France, of all places.

Were this franchise to get that level of quality in an official release of anything pre-Super, it would be an instant must-buy. Alas...

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▲ 16 ▼
– ApparentlyImAHeretic 16 points 1 year ago +16 / -0

If only Steam branched out to Android and IOS, we could have a legitimately good app store.

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▲ 6 ▼
– SophiesBoyfriend 6 points 1 year ago +6 / -0

The apple store is too busy banning apps of conservatives (remember dissenter from gab)

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▲ 16 ▼
– Tundinator 16 points 1 year ago +16 / -0

thank god.

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▲ 19 ▼
– MrJohnTang [S] 19 points 1 year ago +19 / -0

As happy as I am they did this, I can't help but wonder if it's in part because they can't monetize ads on steam lol.

It will cut down on people producing iOS games and then uploading them to steam for seemingly no reason though which is nice

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▲ 13 ▼
– Adamrises 13 points 1 year ago +13 / -0

Businesses will rarely do anything out of pure altruism, its our job to try and make sure their movements align with our own desires. That's how capitalism is supposed to work, training them to give us what we want through dollars.

Which is why Steam always seems to be unique among its competitors. It recognizes what the consumer wants and makes some efforts towards that, and even when it fails to do so its usually still leaps better than the Actively Malicious and Working Against You rest of the market.

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▲ 12 ▼
– ThreeLights 12 points 1 year ago +12 / -0

He is a true business man at heart. He truly believes if you make a good product, people will buy it.

The problem is big businesses have removed that mentality and replaced it with “Pay us for the illusion of a good product.”

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▲ 2 ▼
– HallucinatoryBeing 2 points 1 year ago +2 / -0

Businesses these days are rent-seekers. Steam is no different, except Valve will actually fix things sometimes instead of slumlording it up.

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▲ 5 ▼
– arglide 5 points 1 year ago +5 / -0

On the other hand, a brief bit of internet research suggests that, if you don't use Steam for your in-app purchases- which is not mandated- you don't have to pay them a cut, which is surely more valuable than in-game ads.

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▲ 12 ▼
– alucard13mmfmj 12 points 1 year ago +12 / -0

Epic is a curse on the gaming industry. Popularized battlepass and cash shop to western gaming. Introduced tons of normies into gaming. And unreal engine is cursed in a way that devs make games look like shit and runs like shit.. not to mention the true reason is its easier to outsource to pajeets if everyone knows unreal engine. 1/3 of a game's credit is made up of pajeets or south east asians these days.

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▲ 1 ▼
– freedomlogic 1 point 1 year ago +1 / -0

Yea "epic"

Dont worry about valve who pioneered online gambling hiding as "gaming".

Its all epic's fault. Bastards.

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▲ 5 ▼
– Hugs 5 points 1 year ago +5 / -0

So ban that garbage walking simulator Death Stranding then. Also that Cyberpunk 2077 trash.

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▲ 6 ▼
– Adamrises 6 points 1 year ago +6 / -0

Death Stranding self removed the Monster cans years ago whenever the definitive edition came out, which is currently the only version for sale. Idk if they back ported that change in a patch or not. Either way that just leaves the cheeky line where Norman Reedus talks about Norman Reedus' tv show, afaik.

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▲ 11 ▼
– smokeypanda 11 points 1 year ago +11 / -0

The article states that product placements are permissible.

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▲ 5 ▼
– BetterNameUnfound 5 points 1 year ago +5 / -0

Like all those Doritos in the 2009 Ghostbusters game?

Still the greatest Ghostbusters video game ever made, BY FAR, but I hated those constant Doritos logos.

And I normally love those chips.

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▲ 3 ▼
– Adamrises 3 points 1 year ago +3 / -0

I was directly responding to him that Death Stranding no longer had any, so this wouldn't effect it regardless.

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▲ 1 ▼
– Hugs 1 point 1 year ago +1 / -0

I guess I don't see the point in this stance from Valve then. Some product placements are so jarring that they might as well be direct ads, which is obviously the whole point in including them in games in the first place.

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▲ 1 ▼
– Hugs 1 point 1 year ago +1 / -0

That's good. That was the most fourth-wall breaking thing I'd ever seen in a game to that point.

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▲ 1 ▼
– Adamrises 1 point 1 year ago +1 / -0

It was good the first few times, unfortunately it plays too often if you ride bikes. Which you will late game because you've built roads.

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▲ 2 ▼
– LibertyPrimeWasRight 2 points 1 year ago +2 / -0

What product placement is in Cyberpunk 2077? I never played it, but I thought all the brands were various fictional megacorps and such.

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▲ 1 ▼
– Hugs 1 point 1 year ago +1 / -0

Keanu Reeves' motorcycles. Part of his extremely lucrative contract to work on the game was he got to advertise his real-life motorcycle company in-game. "Arch" or whatever it's called.

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▲ 4 ▼
– LibertyPrimeWasRight 4 points 1 year ago +4 / -0

Interesting. That wouldn’t bother me because I wouldn’t even recognize it as a real company, but I see how it might be weird if you did notice it.

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▲ 1 ▼
– ThreeLights 1 point 1 year ago +1 / -0

Online ads have become straight predatory. Even YouTube ads will have scams. Last thing Valve wants to deal with is a Trojan or other virus stealing people’s accounts because Ubishit requires a 5 minute infected ad.

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▲ 1 ▼
– freedomlogic 1 point 1 year ago +1 / -0

This is a policy they have had since 2018 or something.

https://steamcommunity.com/discussions/forum/1/3114770913769883084/

And most likely in response to things like the ads in mobile gaming.

https://venturebeat.com/games/in-game-ads-account-for-10-to-30-of-social-game-revenues-exclusive/

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