Valve bans mandatory ads in the steam store
(www.tomshardware.com)
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He is a true business man at heart. He truly believes if you make a good product, people will buy it.
The problem is big businesses have removed that mentality and replaced it with “Pay us for the illusion of a good product.”
Businesses these days are rent-seekers. Steam is no different, except Valve will actually fix things sometimes instead of slumlording it up.