E-celebs are not known because they have a very defined personality and a lot of backbone. They just hop on whichever dick is coming up right now. Social movements, trends, tags. They do whatever is running now.
They will not do controversial or underground things. They will not have strong values. If next week walking around with a turd on your head is big, I can bet my ass on them doing it.

Many of them also count on becoming tradmedia. Do you think some beauty guru would not suck the dick of the Weinstein-of-today for mainstream roles? HAH? Why do you think e-celebs who are controversial still manage to win awards? (James Charles, constantly in scandals about trying to bone underage boys just won a Nickelodeon award.) They like the benefits of e-celebness, but many want to get a place among the real ones.
So of course they suck up to the owners of tradmedia, aka old lib jews.

I'm going to go with the same thing that's gone on with nearly every other government thing in the last year in particular. They are brainwashed idiots. All of their kind feel the need to be ambassadors for whatever "keeps us safe" whether they are a famous internet person or a random guy hiding in his house. It's been engrained into them since they were small children. These ecelebs or whatever are just more noticeable because they draw an audience.

They'll spout whatever gets them money.

How cringe do you have to be to follow someone who calls himself an 'influencer'? Someone who defines himself by taking money in order to manipulate the stupid people following him. I can't even.

can you give examples for those of us who don't currently follow e-celebs?

Because they serve power.

Gee,I wonder if this had anythinf to do with it. Open call for influencers Or maybe this? (Sorry for the publication but they have decent sources in this article.) Covid Vaccine Influencer Marketing

Since opposing vaccine passports is not allowed under threat of cancellation, only those who support it (or willing to lie) are heard.

Herd mindedness, the feudal animal, they're litereal "sheeple" being followed by other sheeple. But the thing is, at least sheep have fantastic social intelligence. Humans are just stupid apes that play follow the leader. They "ape".

"Influencers" are the kind of people that usually wind up being called other things, like "cult leader" or "mein fuhrer."

The same reason they were ambassadors for a fried chicken sandwich, they’re paid by advertising agencies to do it.

They're just whores for attention and money. Since anti-vax wont be published, or might get them cancelled, they'll take the pro position.

These people are so dead inside that We'll never know their position on anything. They may not even have one.

Foe e-celebs I suspect that they are being payed to do that.

Great propagandists and they love money. Ethan Klein for example is being a good little judenrat without a hint of self awareness or irony.

the checks cleared

Most e-celebs who are still left on e platforms are the ones pushing propaganda and agreeing with the system. The rest have been banned long ago.