E-celebs are not known because they have a very defined personality and a lot of backbone. They just hop on whichever dick is coming up right now. Social movements, trends, tags. They do whatever is running now.
They will not do controversial or underground things. They will not have strong values. If next week walking around with a turd on your head is big, I can bet my ass on them doing it.

Many of them also count on becoming tradmedia. Do you think some beauty guru would not suck the dick of the Weinstein-of-today for mainstream roles? HAH? Why do you think e-celebs who are controversial still manage to win awards? (James Charles, constantly in scandals about trying to bone underage boys just won a Nickelodeon award.) They like the benefits of e-celebness, but many want to get a place among the real ones.
So of course they suck up to the owners of tradmedia, aka old lib jews.