It's not going to stop even if every one of them bombs, because they want the ESG loans. For a lot of these companies (especially Ubisoft) that's the only thing propping them up these days.
Ubisoft in particular gets not just ESG loans from Blackrock, Vanguard and State Street for pushing this stuff but also $1bn per year from the French government for doing it.
In addition to all that, many of these larger media companies (Disney, for example) have the Federal Reserve buying their stock to keep the price high amongst constant flops in exchange for pushing the propaganda message. This keeps the shareholders for suing them for fiduciary negligence.
I set Steam to hide any game with it.