What a strange article. The phrasing is awkward, and there are some obvious grammatical errors like "It's is a shame..." which is doubly odd considering the article is listed as an "EDITORS' PICK". Did the editors actually bother to read it? Did the author?
Also, I am not opposed to self promotion, but referencing two of your own articles (granted, they are on topic and relevant enough) to argue your point feels excessive and maybe a bit desperate, though when you are reviewing a movie that is claimed to require watching two tv shows and another movie to fully appreciate, I guess that is fair.
Thankfully, the comments are having none of it from what I saw, with only a single defender amongst them. Everyone needs a hobby, and "Jeff" has decided that white knighting for bad movies on Forbes is it.
Women still control the huge majority of consumer spending. If they wanted to see this shit, it would make money. Instead, they'll bitch about wanting to see it and then go buy more shoes instead.
None of the female characters are likeable and there aren't any half-naked studs to drool over. Coincidence? I think not. If they had dumped Chris Pratt into this monstrosity, it would have drawn a better crowd.
The feminist dude is pushing for female audience as a success strategy but fails to understand what target audience means. Barbie and Taylor Swift are successful for a very obvious reason.
Also if appealing to a target demo is successful doesn't that imply it was a mistake to not make movies appeal to men?
Forbes is the one positing that dichotomy, not (necessarily) the critic they cite, yet they call the critic a "Myopic embarrassment to journalism." I'd say "Pot, meet kettle", but in this case I think the kettle is a nice stainless steel and the pot is rusted straight through.
It's an embarrassment that these 'highly educated' individuals don't know about gender preferences, but then they subscribe to the trender mania, which is pure intellectual rot.
It’s weird to see an article like this where they pretend thar demographics don’t exist and that marketing isn’t driven by the concept. I’ll wager Forbes has ads catering to a particular clientele based on their own research into who generally reads their articles. Or maybe they practice what they preach, and figure a five year old girl is just as likely to be an avid Forbes reader as a male MBA and so charge the same rate for a Bluey advert as a Lexus one.
I know the video games one is due to nobody paying attention to the actual products that different demographics use. Ten or so years ago there were lots of "well ACTUALLY more than half of video game players are women" (of course, these days, "woman" is almost undefinable). Which was true, but women were generally playing mobile phone stuff, while guys were still sticking to consoles, and everybody played Minecraft. But that lead to a lot of ill-informed articles (you know, from Kotaku) bitching about how Assassin's Creed was ignoring half its audience by not having a playable woman. "Generally" is the key word there. Of course there were exceptions. Marketing and demographics are never about absolutes, but they are about targeting and effective use of resources. If 80% of your dildo business is going to women, and sure gay men buy 10%, and the other 10% is smattering of other groups with varied uses, you don't blow half your marketing and R&D budget on the .001% of your customers who use dildos for art supplies. Sure, they exist, but they're not worth going after.
Yea I remember that 50% of women are into video games article and then it broke it down to what games and like you said the games were pretty much what you would expect guys to play and women to play. They tried that with comic books but they counted someone with an avengers shirt or someone who saw an MCU movie as a comic book fan
The biggest failure in a huge multi-billion dollar franchise is a win for black female directors.
... Right...
Pretty much all major companies flipped from conservative to not after the financial crisis.
Because they are about to croak, and need the money to survive.
Forbes is pay to play.
What a strange article. The phrasing is awkward, and there are some obvious grammatical errors like "It's is a shame..." which is doubly odd considering the article is listed as an "EDITORS' PICK". Did the editors actually bother to read it? Did the author?
Also, I am not opposed to self promotion, but referencing two of your own articles (granted, they are on topic and relevant enough) to argue your point feels excessive and maybe a bit desperate, though when you are reviewing a movie that is claimed to require watching two tv shows and another movie to fully appreciate, I guess that is fair.
Thankfully, the comments are having none of it from what I saw, with only a single defender amongst them. Everyone needs a hobby, and "Jeff" has decided that white knighting for bad movies on Forbes is it.
Women still control the huge majority of consumer spending. If they wanted to see this shit, it would make money. Instead, they'll bitch about wanting to see it and then go buy more shoes instead.
None of the female characters are likeable and there aren't any half-naked studs to drool over. Coincidence? I think not. If they had dumped Chris Pratt into this monstrosity, it would have drawn a better crowd.
Maybe we live in his hell?
What a dumb article:
lie: it is a success
cope: it is not great but not bad
cope2: blames covid
anger: fans and critique are bigots
The feminist dude is pushing for female audience as a success strategy but fails to understand what target audience means. Barbie and Taylor Swift are successful for a very obvious reason.
Also if appealing to a target demo is successful doesn't that imply it was a mistake to not make movies appeal to men?
Forbes is the one positing that dichotomy, not (necessarily) the critic they cite, yet they call the critic a "Myopic embarrassment to journalism." I'd say "Pot, meet kettle", but in this case I think the kettle is a nice stainless steel and the pot is rusted straight through.
It's an embarrassment that these 'highly educated' individuals don't know about gender preferences, but then they subscribe to the trender mania, which is pure intellectual rot.
Anyone who actually buys comics can tell you that teen girls don’t buy them in large numbers. Writer of this article is beyond clueless
It’s weird to see an article like this where they pretend thar demographics don’t exist and that marketing isn’t driven by the concept. I’ll wager Forbes has ads catering to a particular clientele based on their own research into who generally reads their articles. Or maybe they practice what they preach, and figure a five year old girl is just as likely to be an avid Forbes reader as a male MBA and so charge the same rate for a Bluey advert as a Lexus one.
Great point. To this day I still scratch my head wondering why there is this obsession with girls in comics and video games
I know the video games one is due to nobody paying attention to the actual products that different demographics use. Ten or so years ago there were lots of "well ACTUALLY more than half of video game players are women" (of course, these days, "woman" is almost undefinable). Which was true, but women were generally playing mobile phone stuff, while guys were still sticking to consoles, and everybody played Minecraft. But that lead to a lot of ill-informed articles (you know, from Kotaku) bitching about how Assassin's Creed was ignoring half its audience by not having a playable woman. "Generally" is the key word there. Of course there were exceptions. Marketing and demographics are never about absolutes, but they are about targeting and effective use of resources. If 80% of your dildo business is going to women, and sure gay men buy 10%, and the other 10% is smattering of other groups with varied uses, you don't blow half your marketing and R&D budget on the .001% of your customers who use dildos for art supplies. Sure, they exist, but they're not worth going after.
Yea I remember that 50% of women are into video games article and then it broke it down to what games and like you said the games were pretty much what you would expect guys to play and women to play. They tried that with comic books but they counted someone with an avengers shirt or someone who saw an MCU movie as a comic book fan