This is the most pathetic "I can't quit you even if you beat me" thing I've ever seen.

The fact that he thought this was okay to even say aloud is just revealing how much of a spineless grifter he is. Because he is too scared to really rock the boat by telling people to 100% 3D Print and completely stop buying, that might damage his industry contacts.

So instead we get this baby shit where we crawl back to people who hate us and pretend not buying everything they put out immediately is some super hardcore boycott of power.

To summarize the article, "Make then under-perform by 20% and they'll stop being woke, to do that, buy 20% less of their stuff". Or a direct quote:

Proxy 20% of your army. Use Legos, other game minis, or whatever. Instead of buying new units, proxy 20% of your intended GW purchases instead. I personally use 3D resin printers, which are excellent (I have a full threads on 3D printing if you search).

Hold off on new purchases. Every quarter GW will release new exciting things that everyone will want to field on the table. I’m not saying don’t field them. Proxy them. Wait until the quarter is over before going out to buy the actual minis if you want them. That will completely throw off their quarterly projections and they will “miss rent” in our shareholder/landlord analogy.

This is pathetic. First of all, this won't make them under-perform by 20%, because not 100% of people will participate. Normies don't notice, and even in the warhammer player base, not 100% of people disagree with woke. People who do care have to make up for it by reacting strongly, not by "delaying their purchases by three months". I like playing games, and I don't buy 20% less of the woke games, I buy 100% less. These people hate you. They look at a story that features white men and they hate it because they hate white men. It's not about representation or equality, they'd have zero problem with a black woman making a story about black women ruling the universe. It's about hating white men. They will not stop when there are 25% female space marines, or even 50%. Women make up 2 out of every 3 college graduates, and they aren't stopping there. "Perfect diversity" is 0% white men. The correct amount to purchase from these assholes is nothing. Don't 3D print 20% of your stuff, 3D print 100% of your stuff, and ask your friends why they aren't. If you have such a compulsion to buy new plastic toys that you can't stop pouring money into the pockets of people who think you and your family trash because of your skin color and gender, you need to get a fucking grip on reality.

It sure would be nice if people on the right would grow a spine and start using it. I am getting tired of weak men and bad times. I'm even more tired of grifters like Kern being controlled opposition and prolonging the problem by refusing to actually fight it.

This doesn't surprise me at all after the way he slobbered all over Vavra's cock to protect KCD2 though. He just wants things to go back to the way they were 5 years ago, as if we wouldn't just immediately start sliding right back down the slippery slope to where we currently are.

Yeah this is stupid, better advice would be to COMPLETELY BOYCOTT THEM and to instead use proxies/pre-existing/second hand shit only, while also pirating the rulebooks.

This boycott also extends to literally everything produced/licensed by games workshop such as their model paints and tie in media such as games for example.

Isn't this borderline market manipulation? Yeah, I know the markets are manipulated to the extreme already, but rarely do they state their intent so clearly and publicly.

Here I thought the financial plan would be to buy it for some pocket lint and a song, since that's what it'll be worth as an IP if they keep butchering their own lore.

GW responds by releasing Primaris Guardsmen.

GW has catered to scalpers for a while now; they won’t lose any sales. For a boycott to work you have to not buy from GW and not buy from shady resellers on eBay and do this long enough for the shady resellers to decide it’s not worth their money to preorder everything GW releases. Good luck with that.

Most people onboard with a boycott won’t think this through and they will buy stuff from resellers. GW doesn’t care, they already sold the product and made their money.