Don't buy our game
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Valve continue to easily lead the pack by releasing absolutely nothing.
At this point Half Life 3 should never come out. All that will happen is Gordon comes out
Or Portal 3. Or Team Fortress 3.
They also just did the big "Family Sharing" thing which literally lets you pass games around your house for free.
Literally after Ubisoft tells people to get used to not owning games, Valve returns the concept of "borrowing" to gaming.
Not just your house. Valve's family and friends sharing is head-scratching generous.
You can authorise up to 10 other devices to access your games.
Any of those 10 devices can play any of the games with only one limitation : a specific game can only be played by one person at the time.
The account owner takes priority, with the other person using the game getting a warning the game will stop after a few minutes ( inviting them to buy the game for themselves ).
Which other 10 devices have access isn't set in stone either.
That's... surprisingly charitable. I would expect games distribution platforms to fight tooth and nails against sharing digital games.
If you have good friends you can share eachother's games along with family and siblings.
I hadn't actually set it up yet for my family, so I didn't know the specifics. But that's even more ridiculous.
Though I feel like if it gets overused it might go the way of Netflix, where the "account sharing" got so bad they started limiting it to just a household. Valve isn't nearly as bad off or greedy as that, but that almost feels too good to last.
Its a wonderful thing though, because it opens my hundreds of games in my library to my children without having to let them use my own computer or deal with multi-PC account access. They can go off and play Sonic Adventure 2 happily.
They got Deadlock coming out and people have been loving it.
Without big marketing, just word of mouth and letting people invite other people, mind you. I feel like this needs to be mentioned considering how much money sony put into Concord, I don't even want to know how much for marketing they paid.
that's the other big thing, nobody seems to be applying the Hollywood 'add 100% again rule.'
Now I don't think it's that bad, but if it was $200m blown out another 200, to make it 400, you'd expect marketing to be another 200 on top again if you follow the standard Hollywood rule-of-thumb of adding 100% (to the original planned/expected budget)
I reckon 500 at least yeah.
I got curious after that and found an article where publishers talked about it here (archive which talks about development cost and marketing. Some excerpts:
While these are no set in stone variables, I'd assume since they even made bloody controllers they probably did 100% of dev budget. We will probably never know but it's an interesting thing to think about.
My apprentice is playing the beta and raves about it.
SBI client.