that's the other big thing, nobody seems to be applying the Hollywood 'add 100% again rule.'
Now I don't think it's that bad, but if it was $200m blown out another 200, to make it 400, you'd expect marketing to be another 200 on top again if you follow the standard Hollywood rule-of-thumb of adding 100% (to the original planned/expected budget)
I got curious after that and found an article where publishers talked about it here (archive which talks about development cost and marketing. Some excerpts:
...and marketing costs reaching up to $310 million depending on the franchise.
...and their recent instalments are approximately Euro 150 million for pre-launch development costs and approximately Euro 50 million for launch marketing campaign costs.
...Specifically, it reported a total of development and marketing costs between about $110 million and almost $380 million for some of its latest major releases.
...It provided an example that for one AAA game the development budget value could range between $90 million and $180 million, whereas the marketing budget could range between $50 million and $150 million. This publisher also submitted that for one of its major franchise's development costs reached $660 million and marketing costs peaked at almost $550 million.
While these are no set in stone variables, I'd assume since they even made bloody controllers they probably did 100% of dev budget. We will probably never know but it's an interesting thing to think about.
that's the other big thing, nobody seems to be applying the Hollywood 'add 100% again rule.'
Now I don't think it's that bad, but if it was $200m blown out another 200, to make it 400, you'd expect marketing to be another 200 on top again if you follow the standard Hollywood rule-of-thumb of adding 100% (to the original planned/expected budget)
I reckon 500 at least yeah.
I got curious after that and found an article where publishers talked about it here (archive which talks about development cost and marketing. Some excerpts:
While these are no set in stone variables, I'd assume since they even made bloody controllers they probably did 100% of dev budget. We will probably never know but it's an interesting thing to think about.