Don't buy our game - Kotaku In Action 2 - The Official Gamergate Forum

Don't buy our game (twitter.com)

posted 1 year ago by Knight_Of_Saint_John 1 year ago by Knight_Of_Saint_John +86 / -0

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– AnotherSchwarzesMark 4 points 1 year ago +4 / -0

Without big marketing, just word of mouth and letting people invite other people, mind you. I feel like this needs to be mentioned considering how much money sony put into Concord, I don't even want to know how much for marketing they paid.

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– Vicious_snek6 3 points 1 year ago +3 / -0

that's the other big thing, nobody seems to be applying the Hollywood 'add 100% again rule.'

Now I don't think it's that bad, but if it was $200m blown out another 200, to make it 400, you'd expect marketing to be another 200 on top again if you follow the standard Hollywood rule-of-thumb of adding 100% (to the original planned/expected budget)

I reckon 500 at least yeah.

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– AnotherSchwarzesMark 1 point 1 year ago +1 / -0

I got curious after that and found an article where publishers talked about it here (archive which talks about development cost and marketing. Some excerpts:

...and marketing costs reaching up to $310 million depending on the franchise.

...and their recent instalments are approximately Euro 150 million for pre-launch development costs and approximately Euro 50 million for launch marketing campaign costs.

...Specifically, it reported a total of development and marketing costs between about $110 million and almost $380 million for some of its latest major releases.

...It provided an example that for one AAA game the development budget value could range between $90 million and $180 million, whereas the marketing budget could range between $50 million and $150 million. This publisher also submitted that for one of its major franchise's development costs reached $660 million and marketing costs peaked at almost $550 million.

While these are no set in stone variables, I'd assume since they even made bloody controllers they probably did 100% of dev budget. We will probably never know but it's an interesting thing to think about.

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