Without big marketing, just word of mouth and letting people invite other people, mind you. I feel like this needs to be mentioned considering how much money sony put into Concord, I don't even want to know how much for marketing they paid.
that's the other big thing, nobody seems to be applying the Hollywood 'add 100% again rule.'
Now I don't think it's that bad, but if it was $200m blown out another 200, to make it 400, you'd expect marketing to be another 200 on top again if you follow the standard Hollywood rule-of-thumb of adding 100% (to the original planned/expected budget)
I got curious after that and found an article where publishers talked about it here (archive which talks about development cost and marketing. Some excerpts:
...and marketing costs reaching up to $310 million depending on the franchise.
...and their recent instalments are approximately Euro 150 million for pre-launch development costs and approximately Euro 50 million for launch marketing campaign costs.
...Specifically, it reported a total of development and marketing costs between about $110 million and almost $380 million for some of its latest major releases.
...It provided an example that for one AAA game the development budget value could range between $90 million and $180 million, whereas the marketing budget could range between $50 million and $150 million. This publisher also submitted that for one of its major franchise's development costs reached $660 million and marketing costs peaked at almost $550 million.
While these are no set in stone variables, I'd assume since they even made bloody controllers they probably did 100% of dev budget. We will probably never know but it's an interesting thing to think about.
They got Deadlock coming out and people have been loving it.
Without big marketing, just word of mouth and letting people invite other people, mind you. I feel like this needs to be mentioned considering how much money sony put into Concord, I don't even want to know how much for marketing they paid.
that's the other big thing, nobody seems to be applying the Hollywood 'add 100% again rule.'
Now I don't think it's that bad, but if it was $200m blown out another 200, to make it 400, you'd expect marketing to be another 200 on top again if you follow the standard Hollywood rule-of-thumb of adding 100% (to the original planned/expected budget)
I reckon 500 at least yeah.
I got curious after that and found an article where publishers talked about it here (archive which talks about development cost and marketing. Some excerpts:
While these are no set in stone variables, I'd assume since they even made bloody controllers they probably did 100% of dev budget. We will probably never know but it's an interesting thing to think about.
My apprentice is playing the beta and raves about it.