Ubishit pause function comes with ads now
(media.communities.win)
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We are slowly getting closer to in game commercials. And I don't mean a Nokia on a billboard (splinter cell) or a banner for dlc (hitman) or a promotion for another game in the same library (mirage)
I mean stomping on a Goomba and then a pop up for a Mazda SUV appears
There was a short-lived handheld system from 2005 called the Gizmondo that tried to do exactly this with a more budget-friendly version.
However, that company was wrapped up in such a big financial mess that that function never got implemented.
Imagine how bad things could have gotten if they did put constant advertising on that console.
Already have.
A few years ago, NBA 2K put commercials for a show called Snowfall in its loading screens.
Players HATED it. It's a major reason I quit playing them, despite how good the games themselves are.
In game billboards can at least add to the atmosphere depending on the game, but fucking pop up ads will be the thing that makes me instantly drop a game. I barely tolerate that shit in my free mobile chess game, I am not going to tolerate that in a game I paid good money for.
That already happens. Check out Monster Energy drinks in Death Stranding.
But everyone loved that one. How does Reedus live shotgunning only cans of Monster for healing? Kojima. And it was so hilariously placed that one of the big points against the Definitive Edition was that they removed them.
Other people might've, I thought it was despicable. Never touching another Kojima game after that. Its ridiculousness does not push it back over the line of acceptability, for me. That would just reinforce the idea that advertising in games is okay if it's brazen enough. No, thank you.
I won't fault you for that. It honestly felt so on the nose and laughable that it didn't even register as an ad to me, and more like "Kojima really likes Monster." The same way they also shoved in a line for "Ride with Norman Reedus" when you ride a bike, which is so ridiculous it loops into being hilarious.
I vaguely recall ads along the walls of the track in old racing games, but can't name a specific one.
EA's Burnout: Paradise Remastered has them on billboards all over the place. When the servers were live for the PS4 version, there were branded cars too. One of the best cars had Wal-Mart livery.