Ubishit pause function comes with ads now
(media.communities.win)
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I vaguely recall ads along the walls of the track in old racing games, but can't name a specific one.
EA's Burnout: Paradise Remastered has them on billboards all over the place. When the servers were live for the PS4 version, there were branded cars too. One of the best cars had Wal-Mart livery.