Bud Light facing new Boycott...from Leftists.
(www.thegatewaypundit.com)
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I had to post this just to highlight what might be my favorite public statement made in 2023.
"Boycotts don't work, despite all evidence to the contrary in this case, but we're going to boycott!"
John Casey, you hit a new low.
They're trying to coopt and take credit for the boycott.
Just like they try to coopt people's love for childhood shows like Scooby Doo and all the rest. "Oh they hate our disgusting ideas? If we shove them into things they love they'll like it" when really we just also hate Star Wars and our other prior loves.
Gateway pundit is trash but I like how they're pushing "alphabet mafia". It works on two levels since Google/Alphabet is a major driver of this crazy nonsense.
Well yes, in this case a boycott won't work because these people never bought bud light before or during any of this.
I've gotten to the stage I'm looking up new ways to enjoy my popcorn watching this self inflicted suicide.
You never throw your consistent consumers under a bus for ANY reason, hell thanks to them most bars from your English pub, your small Japanese bar to your local American bar still stay in business. You piss them off and you might as well foreclose early.
Its also a great bit of evidence how sometimes doing nothing is the best option once you've got a consistent consumer base.
Bud could have coasted on the white trash fanbase it had basically forever. People picked it up from their dads and uncles without a single bit of advertising. Keep the price in line with other brands and it'll continue forever.
But put a single hiccup in that sustaining circle, and you now need to wade into the very risky field of trying to get new customers who don't have history holding them to you. And every move will likely just dig you deeper.
You're telling me mate, right now there's bars that are literally the size of your average living room that only have 5 patrons consistently and they have a BIGGER survival rate than huge companies because they don't rock the boat and just stay the same for their customers.
Especially when you're as niche as selling pisswater as 'beer', if you were selling descent or good food, people may give you a chance as you make a good product. Bud light, dude you were privileged to have a consistent consumer base to begin with!
Most companies, and really entire economies and governments in general, live on this notion of "constant growth" and build entirely for it. Even being willing to sacrifice the hold they already have in pursuit of more growth, and often diminishing in the process.
Its been a problem for a long time. Its why every good action movie had a dumb romance plot shoved in it, why marketing for most products seem to appeal to no one, and why everything is going woke these days.
Which is actually ok so long as you do the right strategy for it not this brainlet version we see here.
Look at people like Elon or Bazos, they make a successful company then branch out by making a new company or seperate division. That way the risk is just on this new venture not risking the whole franchise.
In military terms, this is why you send an expeditionary force out first not throw your entire force into what could turn out to be a meat grinder.
Something about birds in hands being better than Anheuser-Busches...
Well unless it’s something that is a niche market for lgbt I think a company would be wise to focus on the average American as opposed to a small percent of the population
Why aim for 99.7% of the population, when you can aim for 0.3% of it?
I’d love to ask entertainment companies that very thing
From what I remember having seen some of them talk about it, they seem to be under this delusion that fans are always fans. So you can go chasing after a new fanbase, changing everything you need to in the process, and the fans will stay because "They love it."
And then every time it doesnt go that way and the fans leave, it leaves them confused. Arent they fans? Why dont they like it?
You pretty much described when comic books thought that there was a massive audience of girls waiting to buy comics.
Which in itself goes into an extra issue where they dont know what girls actually want. Because speaking from experience, most women that I know are into Tony Stark/Iron Man, Steve Rogers/Captain America, Peter Parker/Spider-Man, etc. But comics keep trying to create yet another female hero because "That is what they want, right?"
And when they do, it is ones more like Rogue and Harley Quinn and less like....whatever the hell they are making these days.
And I’ve heard so many women actually wanting to see male characters who display typical masculine traits. Like the whole James Bond allure. Men want to be him, women want to be with him. But Manga has the right idea by making material for specific markets
That's what happens when you try to appeal to mentally ill people who don't even like your product and go woke.
You alienate and thus turn away your core audience, and in trying to win them back, you earn the scorn of the demographic you were trying to bring in.
Ultimately, no one ends up liking you.
https://getyarn.io/yarn-clip/68174182-c644-4e9a-a913-adbd722147e3
I keep seeing videos of entire shelves of AB inbev brands, not just Bud, being left on the shelves.
That should be doubly concerning to them. Because it means people are actually doing their research on what to boycott.
Good. I was concerned that people would say "To hell with Bud, I'm gonna have a Corona instead". Remember, these people have created a monopoly that would make the most ambitious 19th century capitalist blush.