Bud Light facing new Boycott...from Leftists.
(www.thegatewaypundit.com)
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Most companies, and really entire economies and governments in general, live on this notion of "constant growth" and build entirely for it. Even being willing to sacrifice the hold they already have in pursuit of more growth, and often diminishing in the process.
Its been a problem for a long time. Its why every good action movie had a dumb romance plot shoved in it, why marketing for most products seem to appeal to no one, and why everything is going woke these days.
Which is actually ok so long as you do the right strategy for it not this brainlet version we see here.
Look at people like Elon or Bazos, they make a successful company then branch out by making a new company or seperate division. That way the risk is just on this new venture not risking the whole franchise.
In military terms, this is why you send an expeditionary force out first not throw your entire force into what could turn out to be a meat grinder.
Something about birds in hands being better than Anheuser-Busches...