Which is actually ok so long as you do the right strategy for it not this brainlet version we see here.

Look at people like Elon or Bazos, they make a successful company then branch out by making a new company or seperate division. That way the risk is just on this new venture not risking the whole franchise.

In military terms, this is why you send an expeditionary force out first not throw your entire force into what could turn out to be a meat grinder.