Bud Light facing new Boycott...from Leftists.
(www.thegatewaypundit.com)
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I've gotten to the stage I'm looking up new ways to enjoy my popcorn watching this self inflicted suicide.
You never throw your consistent consumers under a bus for ANY reason, hell thanks to them most bars from your English pub, your small Japanese bar to your local American bar still stay in business. You piss them off and you might as well foreclose early.
Its also a great bit of evidence how sometimes doing nothing is the best option once you've got a consistent consumer base.
Bud could have coasted on the white trash fanbase it had basically forever. People picked it up from their dads and uncles without a single bit of advertising. Keep the price in line with other brands and it'll continue forever.
But put a single hiccup in that sustaining circle, and you now need to wade into the very risky field of trying to get new customers who don't have history holding them to you. And every move will likely just dig you deeper.
You're telling me mate, right now there's bars that are literally the size of your average living room that only have 5 patrons consistently and they have a BIGGER survival rate than huge companies because they don't rock the boat and just stay the same for their customers.
Especially when you're as niche as selling pisswater as 'beer', if you were selling descent or good food, people may give you a chance as you make a good product. Bud light, dude you were privileged to have a consistent consumer base to begin with!
Most companies, and really entire economies and governments in general, live on this notion of "constant growth" and build entirely for it. Even being willing to sacrifice the hold they already have in pursuit of more growth, and often diminishing in the process.
Its been a problem for a long time. Its why every good action movie had a dumb romance plot shoved in it, why marketing for most products seem to appeal to no one, and why everything is going woke these days.
Which is actually ok so long as you do the right strategy for it not this brainlet version we see here.
Look at people like Elon or Bazos, they make a successful company then branch out by making a new company or seperate division. That way the risk is just on this new venture not risking the whole franchise.
In military terms, this is why you send an expeditionary force out first not throw your entire force into what could turn out to be a meat grinder.
Something about birds in hands being better than Anheuser-Busches...