I'm Suing US Immigration
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90% of everything is just showing up. I've heard many times that the secret to a successful youtube channel is find a video that works, and make that same video 3 times a week forever.
That’s probably true, but it’s probably also underselling the difficulty of the “find a video that works” part.
There's also a factor of maintaining the audience. Format is one thing, but having engaging, 'agreeable' content for the audience you've attracted is another.
Considering the person this thread is about, this is not a necessary factor clearly.
Filling the right meme is sometimes I good bet. Part of what made Life of Boris so successful.
Nothing is organically popular on YouTube (or any social media site) anymore. It is popular only if the people who control the network want it to be popular.