When you just @ the official company account, you're putting your complaints on the desk of the very people that hate you and will try to hide your feedback from executives, investors and owners as long as possible. Break the chain of command. Go beyond the pink/blue hair joke of a person who is running the public face of the company. Wake up the owners before they are in a no-win situation.
TL:DR----^
Here's the thing people absolutely need to understand.
Investors and owners are not as woke as you think they are. They're just getting put into no-win situations while they're still "normies" and the sunk cost fallacy keeps them in line.
The most popular degree for HR and Community manager jobs? Communications degrees. What are the most popular classes for communications degrees? Grievance studies in the forms of feminist studies and racial studies.
What do most discrimination lawsuit settlements require of big corporations? The founding and staffing of giant HR departments at the corporate level, and at franchise locations. What does HR take over to justify their paychecks? Hiring.
This is why company after company is hollowed out and turned into a skin suit. Even Bass fucking pro settled a lawsuit in 2017 that requires them to put uninterested and unqualified sales people into sections of the store that they know jack-fucking-shit about. https://www.business-humanrights.org/en/latest-news/usa-bass-pro-shops-settle-lawsuit-over-alleged-discrimination-against-minorities-in-its-hiring-practices-for-105-million/
( I really don't think it is discriminatory to avoid hiring people that can't answer the question "how do I gut a fish" and "How do I gut a deer?" I absolutely don't fault an outdoor company for the fact that women and urban minorities are far, far less likely to know these things. )
So what happens when you get a bud light situation?
You get a C level crisis, and owners and investors, and they all look to the HR and community managers for answers. What smug answer do they offer? "Well, if you disavow what I did, you'll lose the remaining [liberal] customer base... You will also open yourself up to lawsuits [filed in areas with activists judges]. You wont get back the conservative customer base."
Solution: Use situations like the current ones to put existing HR and existing community managers under scrutiny. @tagging call of duty and bud light is fine, but you know what's better? Get the CEO / investors aware and paranoid BEFORE the HR/Community reps get them into a no-win situation.
If you're going to bother sending emails and doing @ on twitter, you need to find out who owns or invests in various companies. You need to @ them and say, "Hey look, keep a tighter leash on your community managers. Look what just happened to your CoD/Beer product. Maybe make sure your OTHER community managers on your other games/beverages can pass a company-first test, so that you can be sure they aren't holding the job at your company for self-empowerment instead of shareholders and customer's needs."
Corporations ARE as woke as you think. They all see what’s happening with Bud Light and Target but none of them are changing their ways.
Disney leaks were post skin-suit zombification. That's when two decades of feminist hiring managers got to do their worst. They were also quite clearly lying to investors. They said they bought starwars to expand the Disney appeal to boys. Then turned it into more girl power trash.
Disney is beyond salvaging, but those internal leaks are definitely post-cordyceps.
That's the sunk cost issue. If you have already put in a rainbow icon on all your social, prematurely removing that before pride month is up is a risky unknown. However, this year, because budlight happened BEFORE pride month... many of the usual suspects did not put on a pride icon.
I consider that changing. Or at least, reading the room.
I don't see this as either/or with DIE pressure. They're woke, in part but not entirely, due to DIE pressure already exerted.
Unfortunately, that's true too. It is absolutely disgusting that the law was repealed in which an investing / retirement account had to be invested for the sole benefit of the retiree.
So a shit-ton of boomer money is being shoveled into the gibs-me-dat furnaces.
It is so absurd and then some of these pension funds even have harsher rules that the fund can not invest in any business that may get bad publicity. So oil, guns, and tobacco stocks are out.
It is to the point of stupidity that police pensions can't even invest in firearm companies.
Jesus fucking christ. I didn't know it went that far.
I guess that creates investment opportunities if you manage your own funds. This absolutely is designed to starve and strangle business the liberals don't approve of. Meanwhile "Bad publicity" doesn't extend to targeting minors with sexual content.
You are close, but you missed the better solution.
Instead of 'going above the heads' of the grunts the proper way to deal with this is to go after the people FUNDING the companies.
They all have partners, advertisers, sponsors, etc. If you want to make real change you have to strangle their funding.
Once you cut off the cash flow that is the ONLY way these companies will ever institute change. You are aiming at the wrong target.
Partners, advertisers, sponsors are not in a position to effect direct company structure. Your C-level staff and the board that picked them have to decide to pinch off and isolate the canker sore that is SJW filled HR departments.
I get that pressure from partners, advertisers and sponsors can help, but boycotts almost never extend to that level of abstraction and they're truly under no threat. The bud-light event is very real and visceral however, and it is a reference that can be used to put the fear of god into oblivious bosses.
Who said anything about a boycott? The people who fund these companies are notoriously risk adverse. They do NOT want to be dragged into this shit, they just want profit.
No boycotts are necessary, if they get flooded with negative responses they pull the funding. It is much, much easier to convince investors that they've made a bad investment then try to un-brainwash a woke person.
I don't think they're risk adverse, in these matters, because they're unaware there is a social risk. Even when it isn't social politics. Look at the community managers at blizzard. Or if we want to go to ancient history, the warrior strike in everquest.
You have community managers and their job is to literally collect and aggregate community feedback. The higher ups in a company trust them to be doing that job honestly.
In the case of both everquest, and blizzard, you had big issues with specific mechanics or balance issues that the community managers ignored due to personal bias or personal feelings. To the point that the player base went on strike in ways that would harm the game's play-ability. These protests bore fruit because the problems became problems that the community manager alone couldn't hide or clean up... and in certain circumstances, even got CMs fired, retired or reassigned.
Look how many sponsors are big brands like intel. Do you know how many gay / lesbian / feminist projects that intel spends on? That isn't risk advertise.
How about Unilever? Dove? JCpenny? Victoria secret? Gillette razors?
The management are oblivious and the "sponsors" are all big for-profit companies. As long as the CMs aren't telling the bosses that "we're getting real pushback for the dylan can" they don't know any better. Until it's too late. Until it's national news.
It is as I said.
You have to make ruckus above the CM's ability to hide it. Work has to follow these owners/investors/c-staff home. Onto their personal accounts.
[ In the everquest example, it was November of 2003. All servers had two primary hubs, the plane of knowledge and the plane of tranquility. The broken class was the warrior class. So warriors and other sympathetic tanks, and alts of friends/family, all logged in and filled the hubs up to capacity. It caused a lot of problems for the server infrastructure and capped out the zones. Beyond that, it brought a lot of raiding and group content to a screeching halt. The community manager had to concede and the developers made they public statement that they'd be addressing the issues.
Rogues likewise had a fit over vanish and stealth breaking and used a campaign of pressure against the developers that extended to sending physical letters to mark morhaime and corpse skeleton spamming. Part of why skeletons became limited per character before later being completely removed in support of appeasing China. ]
"Don't care. BlackRock pays more than you withhold."
BlackRock doesn't pay every company.
No, sometimes it's Vanguard.
🤣 You got me there.
I think (speculate) that they know that their ESG score is going to be all that matters when FedCoin finally rolls out. Whether they have been given a specific timeframe or they are just banking on it happening eventually, they are more than will to lose a few billion on paper to secure themselves an arrangement in the future.
A real test will come in June 2024. This year Pride month was too soon after the Bud Light fiasco for marketing departments to change course, but I expect less corporate pride next year.
I'm mostly with you, but not totally. Yes, absolutely all of PR, HR and Advertising is explicitly woke.
However, you need to understand just how serious the Left was at institutional capture of the ruling elite.
One thing HR regularly seeks to do is take their entire C-suite on annual DIE initiatives. Literally, they go to a very swanky, very private mansion/lodge in the middle of the woods and indoctrinate them for a full fucking working week. Seriously, 12 hours a day for 7 days, and then the remaining 12 involve just mingling with the DIE activists on full on subversion mode.
That is what is causing some corporate leaders (and almost the entirety of corporate culture) to be utterly subsumed by Leftism. People who work 18 hour days, 7 days a week, who have 0 knowledge in politics, history, or political philosophy are given a full expense-paid vacation to be indoctrinated and lectured at by the most aggressive and full-throated subversive Leftists that DIE has to offer.
You're absolutely right about how the C-suite looks to the """"experts""" and bureaucrats for decision making who are either Fabian Socialists or Trotskyites, but you need to understand that C-suite themselves are actively under attack.
The Corporate Culture itself has been entirely conquered by Socialism
You make a good case for what happened to Jack Dorsey.
It's effectively groming. Look what the FBI did with Yoel Roth: weekly or bi-weekly meetings for a year to "educate" him on "Russian threats", all to get him to respond in a very specific way when Hunter's laptop became public.
Disney is woke. They dont care about money. Pedo and democratism is their end game
I like the sentiment, but I'm only on a first name basis with 2 owners with relatively small local companies that were never at risk for having an HR department.
If it were me, a literally who telling me how to run things would be lucky if I actually read their note.
Best thing they can do is make an HR department that is actually staffed by very antiwoke people. In the old days, we called this "legal."
The problem is that they've been playing it for so long they've allowed themselves to be infested by true believers. Useful idiots are only useful so long as they're being controlled. Put them in positions of power and they're just idiots, albeit idiots that can do a lot of damage.
A) It doesn't matter that they aren't actually woke, they are still acting woke. It doesn't matter that the dude hitting you with an axe does or doesn't actually hate you.
B) The legal landscape prevents them acting in any other fashion due to lawsuits.
If companies were actually not woke, they would spawn separate companies to operate in progressive states to shield themselves from legal liability.
Well, I would say in counter to that, you can actually be not-woke. You just have to be aggressively conservative to the point that the mere act of working for you is a black mark. Dailywire's razors for example.
removing yourself from 95% of business and society is a tall order
I agree lawyers carved out the HR industry like they carved out the safety industry and the patent defense industry.