WallStreetBets says Twitter was selling verifications. They would refuse to verify you, then demand $15,000.
(media.kotakuinaction2.win)
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But also thought extortion. If you paid $15k there's no way you're risking losing that by saying anything against the party line even in a little niche you really care and know about.
If this was actual Twitter policy I bet it was more designed to keep popular people in line than to raise money.
I agree but it also links into a sunken cost fallacy, just a political evolution on it.
Remember all those times someone bought a bad game and went "I'm having fun with it, stop trying to hate it because it's popular to bash it" now compare it to "just because he seems to be speaking non coherently isn't a reason to not support him, he's still better than your side". It's way worse as a bad game just wastes your time, a bad government wastes your life.
I think there's that, but there is an actual exclusivity at that price which is serious. An American Express Platinum card is $650 a year in an annual fee. It's not really there regarding cost, they are just saying that there are very specific people who are really big spenders that they want to buy the card. And a big annual fee keeps low spending poors out of an exclusive club.
Additionally, WSB is fairly based, so I'd guess his fee was inherently higher because of his status as a thought terrorist.