WallStreetBets says Twitter was selling verifications. They would refuse to verify you, then demand $15,000.
(media.kotakuinaction2.win)
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I think there's that, but there is an actual exclusivity at that price which is serious. An American Express Platinum card is $650 a year in an annual fee. It's not really there regarding cost, they are just saying that there are very specific people who are really big spenders that they want to buy the card. And a big annual fee keeps low spending poors out of an exclusive club.
Additionally, WSB is fairly based, so I'd guess his fee was inherently higher because of his status as a thought terrorist.