Ubisoft is effectively dead
(twitter.com)
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Ubisoft being shit to begin with, the real takeaway I want other companies to notice is that DEI and catering to it will never make money no matter how much triple-A polish or marketing you dump into it. Ubisoft was completely capable of failure on their own terms and had managed to fuck up just fine by themselves with boring projects, but betting the house on woke is what truly put them into the coffin.
Are you retarded? The DEI shit was always about ideological influence and the money lost was an acceptable cost for pushing the propaganda. Plus lots of it was getting offset by the ESG money being dumped into their coffers. The goal was never to make money from paying customers and if you haven't figured that out by now you're either a complete neophyte or an idiot.
They can burn infinite money on this without even blinking.
Ubi didn't receive any comp money or incentives to jump on the DEI wagon. Blackrock doesn't own them as they were controlled by the Guillemot family (before the stock massacre, anyway. Blackrock actually held a sizable short position knowing they were going to fail, which freaked out other investors who also dumped the stock.) The Guillemots decided on the George Floyd direction of the game as they hold double voting privileges on any decisions. It's why they were on the verge of bankruptcy - they honestly believed the companies you referenced were actually making money despite losing money. They weren't in on the joke that everyone else seemed to figure out, and were proof that none of it makes any money without being propped up.
It's almost as if stock control is all made up and never matters if retards just jump ship because someone else suggests it might be sunk [by the very person suggesting it].
Nah, after 12 years I'm done giving the benefit doubt to any of these chuckle fucks. It's all intentional and malicious action rather than companies/people being naive and dumb. Hanlon's Razor was misdirection designed to deflect well earned animosity from bad actors.
Be more precise. Companies that work with Sweet Baby Inc won't make it.