That's the fact! Spending millions to "promote the message" was always the reason they made so much crap. If they sometimes made bank? That's just a bonus.
They only get fired when they are so bad they don't promote the message effectively any longer :/

Money also hasn't been a limiting factor for them with Blackrock and their ESG nonsense. Need to make a propaganda piece of a video game? Sure, just put enough blacks and gays in it and here's your free hundred million to fund it or whatever. Oh it only sold three dozen copies? Doesn't matter, the point was to demoralize people through cultural vandalism, which was achieved, therefor it was a smashing success and money well spent.

This is my ongoing frustration with the pithy phrase "go woke, go broke". It presumes that the project failing to make money is at all a deterrent or failure state when it is not.